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PART I | Pierre CABANNES-Louise QUILLET | INTRODUCTION Les Galeries Lafayette is a luxury department store, Les Galeries Lafayette represents 33% of the turnover of the group of the same name GALERIES LAFAYETTE. This group owns also Louis Pion-Royal Quartz ( jewelries and clocks), BHV (house equipment) , Laser (children store), Monoprix (gourmet food) . In this document we will conduct an internal analysis of the company, trying to highlights the strengths, weaknesses, opportunities

Anthropologie, and Free People banners. The company operates two business segments: the lifestyle merchandising retail segment, which oversees store operations, and a wholesale apparel business. Both Urban Outfitters and Anthropologie offer customers hip and trendy apparel and home furnishings through retail locations, catalogs, and Web sites. The first Free People store opened in 2002. The freepeople.com Web site soon followed. As of January 2005, Urban Outfitters Inc. operated 65 Anthropologie stores,

in a store of “Lissac enseigne” distributor of product of optics in France. This experience is very rich in lesson. It has show to me the life as employee of a company, the relationship that you can have with the customers... The store is in a shopping center thus it is necessary to work in team because there are many customers and thus a lot of work. When you work in a store you dont see any more the business in the same way. When we are a customer, we are treated as "king" while when we are a

Assignment of Strategy Marketing, I have to talk about a French company called Caroll. I will describe this company by an internal and internal audit. We will see the sector of investigation and his goals. Then we have to try to enter the Chinese market with a study of China’s risks, china habits and competitors in the china market. By theses information, we will do a strategy plan to the company to start in the textile market in China. First of all, I will introduce the strategy of Caroll, with a presentation

OWN STORE EXCLUSIVES VM GUIDELINES FW07 BLACK & WHITE WINTER DE LUX ORIGINALS OWN STORE EXCLUSIVES VM GUIDELINES FW07 INTRODUCTION For the first time, there will be an exclusive range for men and women in Fall Winter 2007 that is only available at our adidas Originals stores. The 2 main collections out of that range are: Black & White (in Q3) and Winter de Lux (in Q4). The Black & White collection features stable Originals best-sellers like the 83-C Tracktop from the apparel side and iconic

even when we speak about the primary needs. For example, we have to drink and to eat to stay alive, but the motivation will plays in how we do it. Motivation will determine the engagement and so the energy we dedicated to these actions. But nothing is strange like the motivation, and since the Greek Platon many theories have emerged. If the Greek philosophy considers the pursuit of happiness like the key-factor of motivation in our modern society this process has become more complex. Like we see in

Zara case study 2/Identify the marketing and logistics constraints of Zara? In order to better understand Zara’s constraints we have to identify its business model. First take a look at the operating expenditures. Where Zara’s competitors spend lots of money in marketing and a few amount in production, Zara take into consideration the production rather than the marketing. In terms of facts, Zara do not produce garments in Asia, and instead of spending 3,5% of sales in advertising, they spend

ANALYSIS AND REQUIEREMENTS CHRONODRIVE.COM she and me will present an analysis about chronodrive.com INTRODUCTION we can tell you that Chronodrive was created in two thousand and four and belong in Auchan’s Group.It ‘s a click and mortar commerce.Indeed chronodrive it’s a company wich use e-commerce and store’s business. SWOT ANALYSIS We will analyse the Strengths, weaknesses, threats, opportunities strenghts | weaknesses | -The choice of products with more than 7500 references -Chronodrive

sport equipments. Moreover, it would be preferable that merchandise is well displayed in the shops, that the products are promoted... Given that we already have customers in place, these elements should not be taken into account considering that we keep the same customers and don’t try to enlarge the market. • Cooperation with distributors is very important. We have to make agreements with suppliers or receivers regarding order sizes, unit loads types, product handling characteristics, material handling

 weeks  from  the  28th  of   July  to  the  20th  of  august.       On  a  first  part  we  will  see  a  general  presentation  of  the  Crest  of  London  company,   from  an  intern  and  extern  perspective,  and  in  a  second  part  we  will  see  the  difference  on   the  professional  aspect  between  France  and  Great  Britain.