TABLE OF CONTENTS

Introduction …....................................................................................................................... p.3

I ) CAROLL ANALYSIS.................................................................................................... p.4

1 ) Caroll’s history.................................................................................................................. p.4
2 ) Caroll’s Marketing Mix …................................................................................................ p.4 a - Product ….......................................................................................................................... p.4 b - Place ….............................................................................................................................. p.5 c - Price ….............................................................................................................................. p.5 d – Promotion …..................................................................................................................... p.5

II ) CHARACTERISTICS OF THE CHINESE MARKET.............................;............... p.6

a ) Political and legal factors …………………….…............................................................. p.6 b ) Economic factors ….......................................................................................................... p.7 c ) Social and cultural factors …............................................................................................. p.8 d ) Technological factors ….................................................................................................... p.8

III ) THE STRATEGIC MARKETING ANALYZIS OF THE RETAIL CLOTHING MARKET IN CHINA………………………………………….......................................... p.9

1 ) Porter five forces………………………………………………………………………….p.9
2 ) The SWOT Analysis