MILLION Florence ; 1er Groupe B UNIT 6 : ADVERTISING Vocabulary : Directories = la direction Run = dirigés, cadrés Exhibition=Exposition Point-of-sale = les points de ventes Target=viser Persuade = encourager/persuader Mailshots = des mailings Billboards/hoardings= des panneaux publicitaires Posters = des affiches Endorsement = l’endossement ex : Clooney endorsement nespresso Publicise= rendre public Promote= promouvoir Word of mouth= le” bouche à Oreille” Free samples= échantillon gratuit Leaflets= prospectus C Some perfume companies provide free samples so that customers can try the perfume on their skin before they buy. Celebrity exhibition is a technique that is very popular in advertising at the moment. If you have something to sell, you can launch an advert in the local newspaper. PAGE 48 The food such as Candies, o the product as glasses, often does the brands. It’s effective because show the product and the customer want to buy. 1-The three factors according to Phil Knight are: Use the celebrity (superstar) The product is design Endorsement Innovation , technology 2- The new company growth it’s REEBOK and offers a new air shoes. Furthermore NIKE “experimented unsuccessfully “with non-athletic shoes and lost the one position. 3-The innovation allow the company to does enter new product in the market. Find again its reputation and market share. The company marks the history. 4-The celebrity saved recognition of company in eyes of consumers. Save the popularity, seem to accessible, the clientele indentify with the star. The brand becomes a reference. 5-The key idea about advertising is the variety, originality and the marketing director gives power. And “high-risk strategy”. D It’s false because the text says “they do not rely on market research pre-testing which often