Anglais

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MILLION Florence ; 1er Groupe B
UNIT 6 : ADVERTISING
Vocabulary :
Directories = la direction
Run = dirigés, cadrés
Exhibition=Exposition
Point-of-sale = les points de ventesTarget=viser
Persuade = encourager/persuader
Mailshots = des mailings
Billboards/hoardings= des panneaux publicitaires
Posters = des affiches
Endorsement = l’endossement ex : Clooneyendorsement nespresso
Publicise= rendre public
Promote= promouvoir
Word of mouth= le” bouche à Oreille”
Free samples= échantillon gratuit
Leaflets= prospectus
C
Some perfumecompanies provide free samples so that customers can try the perfume on their skin before they buy.
Celebrity exhibition is a technique that is very popular in advertising at the moment.If you have something to sell, you can launch an advert in the local newspaper.
PAGE 48
The food such as Candies, o the product as glasses, often does the brands.It’s effective because show the product and the customer want to buy.
1-The three factors according to Phil Knight are:
Use the celebrity (superstar)
The product is designEndorsement
Innovation , technology
2- The new company growth it’s REEBOK and offers a new air shoes. Furthermore NIKE “experimented unsuccessfully “with non-athletic shoes and lostthe one position.
3-The innovation allow the company to does enter new product in the market. Find again its reputation and market share. The company marks the history.
4-The celebrity savedrecognition of company in eyes of consumers. Save the popularity, seem to accessible, the clientele indentify with the star. The brand becomes a reference.
5-The key idea about advertising is thevariety, originality and the marketing director gives power. And “high-risk strategy”.
D
It’s false because the text says “they do not rely on market research pre-testing which often...
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