Business plan

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PRODUCT BUSINESS PLAN

FAT BIKE

A report on the bike which both makes loose energy and makes energy.

Prepared for people whom TV is a hobby and who wants to grow skinny. Our principal target is fat people and the obese.

INDEX

1. The company – The birth of the idea

2. The market and growth opportunities
2.1. The opportunity
2.2. The demand

3. Theproduct
3.1. Our offer / product
3.2. Production

4. Competitors

5. Marketing strategy
5.1. Objectives
5.2. Place
5.3 Promotion
5.4. Risks
5.5. Partnership

6. Financial forecast
6.1. Costs
6.2. Risks

Conclusion

1. The company – The birth of the idea

The company is composed of three partners quoted before.
We realize that obesity is growing in in our society and nothingseems to stop this glitch: currently people have less time to eat, therefore fast-food are involving and junk food take a large part of our alimentation.
That is why we have decided to invent a bike to reduce this phenomenon.
SLOGAN

2. The market and growth opportunities

2.1. The opportunity
We realized that there are a few competitors in this market. Moreover, the costs of entering themarket were not very high.
It is a well-known problem but paradoxically none of the major states and policies are really trying to resolve this flail.
The project may saves life and makes benefits; this project was a real dream for us.

2.2. The demand
The demand is composed of people who want to feel better in their body and at the same time watch television tranquilly.
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In thisgraphic we can see that overweight people are numerous and are between 30 and 40 percent in the world. The highly percent of those people is located in the United Kingdom. For the obesity, our principal target is in the United States which hold more than 40 percent of the adult population.
In addition, this product can be sold to people who have a normal weight but just want to pay attention to theirbody.

3. The product

3.1. Our offer / product

The product is an inner bike connected to the television by a simple cable. When you cycle, the engine produces electricity which turns on the television and allows you to watch it. You can choose different levels of intensity or time; the first one forces you to cycle 5 minutes in a very hard intensity (mountain), the second one is themedium level which you have to cycle 10 minutes in a less intense way, and the last one is the easiest one because a fifteen minutes cycling (city) allows you to turn on TV.

3.2. Production
We are located in Taiwan; indeed we share a factory with one of the most important local bike producer. It permits us to benefit from their knowledge, skills, working force and Fat Bike’s team is composed of tenscientists and forty workers.
Our intervention consists only in putting the power unit in the bike and the different cables which will connect the bike to TV.

4. Competitors
The different competitors are the drugs and all the inner machines as the steps, the running-machine and the original inner bikes. Losing weight is very important nowadays, that is why all the interior activities can becompetitors for us because they help them to reach their goal. Moreover, exterior activities are increasing and they may be real competitors for us.
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5. Marketing strategy

5.1. Objectives
We need to find some investments to develop ourselves in the short-term in Europe, and in the long-term to enter the American market.
Getting well-known in France may propel us around Europeand certainly in the United States.

5.2. Place
The product will be sold in our own shop in Paris and on the Internet thanks to our web site, translated in 5 different languages: English, French, Spanish, German, and Russian.

5.3 Promotion
Different ways will be used as the press (specialized ones as fashion and gym), radio (by diffusing our advertising in the most listening ones) and TV...
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