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Hospitality & Tourism Market
Michel LO
Engineer Chemical Engineering Doctorate Computer Sciences Auditor Economic Intelligence IHEDN Marketing Consultant - International Tourism

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CourseOrganisation
7 sessions of 3 hours
March 26th 14h-17h Tourism Market March 31st 09h-12h Organisation of Market April 22nd 09h-12h Market Analysis Restitutions April 23rd 14h-17h Market tools May 5th09h-12h Market Strategies June 3rd 09h-12h & 13h-16h : final presentations

48 hours of home work Interactivity No laptop during courses michel.lo@belt.fr
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World Tourism Industry
Very very largemarket
Volume Type of activities Culture differences

Nobody adresses all the industry
Promotion Boards not interested on emitting market Territories limitations (language, operational costs, …)3

World Tourism Industry
Number of International tourists : 880 million/year

INTERNATIONAL NATIONAL EMITTING RECEPTIVE
Germany USA UK FRANCE China Italy FRANCE USA Spain China Italy UK?
National + short haul international : 80 %
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World Tourism Industry
Number of International tourists : 880 millions/year

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World Tourism Industry
Number of International tourists :880 millions/year

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World Tourism Industry
Number of International tourists : 880 millions/year International receipts : 982 billion USD

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World Tourism Industry

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World TourismIndustry

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World Tourism Industry

340 experts - 100 countries
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World Tourism Industry

340 experts - 100 countries
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Tourism Industry

340 experts - 100 countries
12 Forecast
Unemployment

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Unemployment rate in advanced economies

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Unemployment rate EU & US

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Forecast
Unemployment Fragile economic growth

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GDP of advanced economies17

GDP of emerging markets

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Forecast
Unemployment Fragile economic growth End of stimulus measures Volatile oil prices

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Oil prices

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Forecast
Unemployment Fragile...
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