Finance
Michel LO
Engineer Chemical Engineering Doctorate Computer Sciences Auditor Economic Intelligence IHEDN Marketing Consultant - International Tourism
1
Course Organisation
7 sessions of 3 hours
March 26th 14h-17h Tourism Market March 31st 09h-12h Organisation of Market April 22nd 09h-12h Market Analysis Restitutions April 23rd 14h-17h Market tools May 5th 09h-12h Market Strategies June 3rd 09h-12h & 13h-16h : final presentations
48 hours of home work Interactivity No laptop during courses michel.lo@belt.fr
2
World Tourism Industry
Very very large market
Volume Type of activities Culture differences
Nobody adresses all the industry
Promotion Boards not interested on emitting market Territories limitations (language, operational costs, …)
3
World Tourism Industry
Number of International tourists : 880 million/year
INTERNATIONAL NATIONAL EMITTING RECEPTIVE
Germany USA UK FRANCE China Italy FRANCE USA Spain China Italy UK
?
National + short haul international : 80 %
4
World Tourism Industry
Number of International tourists : 880 millions/year
5
World Tourism Industry
Number of International tourists : 880 millions/year
6
World Tourism Industry
Number of International tourists : 880 millions/year International receipts : 982 billion USD
7
World Tourism Industry
8
World Tourism Industry
9
World Tourism Industry
340 experts - 100 countries
10
World Tourism Industry
340 experts - 100 countries
11
Tourism Industry
340 experts - 100 countries
12
Forecast
Unemployment
13
Unemployment rate in advanced economies
14
Unemployment rate EU & US
15
Forecast
Unemployment Fragile economic growth
16
GDP of advanced economies
17
GDP of emerging markets
18
Forecast
Unemployment Fragile economic growth End of stimulus measures Volatile oil prices
19
Oil prices
20
Forecast
Unemployment Fragile