bRAND identity Guidelines

“This new Belfast has become a beacon for positive change and is now alive with fresh opportunities for citizens, visitors and investors.”

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Belfast Brand Guidelines

contents
Click individual titles to go direct to the page
The Belfast Brand
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Brand Elements
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Applications
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Why create a belfast brand? Objectives for the brand project The making of our brand’s identity brand benefits belfast brand brand experience brand attributes

The graphic identity The logo logo and tagline Arrangement Exclusion zones and minimum size positioning Taglines Typography colour Using the identity on colour Using the identity on photographs co-branding options Our tone of voice The call to action Our imagery style Use in other media Using the identity in three dimensions

example applications Terms and conditions

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Belfast Brand Guidelines

WHY CREATE A bELFAST bRAND?
A city’s brand is an extension of its reputation for every aspect of city life. The brand’s value will be enhanced by the positive experiences of citizens, investors, visitors and all those observing Belfast from a distance.
Belfast is changing. Investors and millions of visitors are already discovering the new reality and now is the time to boldly communicate our success to the world.
After a period when Belfast often made news for all the wrong reasons, the city has now reversed its fortunes having enjoyed a decade of dramatic change. This new Belfast has become a beacon for positive change and is now alive with fresh opportunities for citizens, visitors and investors. Our brand identity is central to our communications plan and through it we seek to convey an accurate sense of what makes Belfast unique. These guidelines have been produced to help you understand the brand values and to apply our brand identity consistently.

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Belfast Brand Guidelines

ObJECTIVES FOR THE bRAND