Management consulting

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Department of Business Administration


Indirect Management Consulting – Evaluation of an alternative consulting method Fredrik Skålén


10 credits


Study programme in Master of Business Administration in Marketing Management

Master of Business Administration in Marketing Management

Title Level Adress

Author Date Supervisor Abstract

IndirectManagement Consulting – Evaluation of an alternative consulting method Final Thesis for Master of Business Administration in Marketing Management University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site Fredrik Skålén 2007-07-22 Dr. Maria Fregidou-Malama Indirect Management Consulting (IMC) is a newconcept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. With IMC, the client is provided with a tailored set of skills and methods that makes him able to lead a change project and to make sure that the new organization issustained. The IMC-model is a combination of management consulting and e-learning, where the consultant has an indirect role in supporting the client. This study has shown that the IMC-model increases the chance for successful change implementation by increasing knowledge and involvement of the managers in the client organization. A common problem with conventional consulting is that the new organizationfails to persist some time after the change project has ended and when the consultants have left the organization. This is overcome by the IMC-model since it transfers necessary knowledge and tools to the client’s managers who then can drive the change as well as ensure sustainability long after the project itself is completed. The IMC-model is more cost-efficient than conventional consultingsince less involvement is required by the consultant and since the customization of the e-learning systems can be made efficient by modularization. The lower costs make it possible to compete with a lower overall price and the combination of high quality of the organizational change with low prices makes the IMC-model an attractive complement to conventional management consulting.

KeywordsManagement consulting, change management, e-learning, operations management, consultancy, work organization

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” Charles Darwin

This study is a part of an evaluation of the potential of a new business concept within the field of management consulting. The study is writtento give insight of the functionality of the concept as well as the market barriers that a new company can expect to encounter if it decides to start up a business based on the concept. Indirect Management Consulting (IMC) is a new and unproven concept within change management consultancy and can in a simplified manner be described as a mix between e-learning and traditional management consultancy.The basic principle is that the client is given instructions and tools to be able to lead the change project by following a model similar to an e-learning program. The contents of the program are custom-built by a management consultant according to the needs of the change project. The consultant monitors the progress of the organizational change and adapts the model and gives feedback to theclient as the project progresses. By following the IMC model, the client does the majority of the work while he does not require initial knowledge of change management since he is continuously provided with the information, tools and templates needed to analyze the organizational performance and implement the change successfully. The functionality of the IMC concept was evaluated in two ways: First...