BUSINESS SCHOOL

1) INTRODUCTION:
Marks&Spencer is one of the leading retailers in the UK. They have over a 20 million customer base who visits their stores every week. They offer an array of products ranging from fine quality clothing, fresh food and home products. They are currently the number one women wear and lingerie brand in the UK. Marks&Spencer was founded in 1884 by Michael Marks and Tom Spencer. They opened a small stall at Leeds, Kirkgate Market, with the idea to sell everything at one penny. Marks&Spencer became a private limited company in 1903 and in 1926 it ventured as a public company.

Today, Marks&Spencer has expanded their regime to over 600 stores in all over UK and has good brand presence in the international markets. It has over 295 stores over 41 territories worldwide.

During the years, MARKS&SPENCER has faced many turbulent times. The company has managed to overcome a decline of sales in 1990’s. It has also managed to answer the financial crisis it faced by 2003. Over time Marks&Spencer has evolved as a customer oriented organisation. They understood that the market evolves as the customers’ needs change. This created many change within the organization, new department have been created as for example the marketing one.

Marks&Spencer witnessed phenomenal growth after some drastic changes in its organisation orientation after 2003. The company has retained a premiere position in UK clothing retailing with a total market share of 11.1%. In 2009, the group achieved a turnover of 9.1 billion pounds. In this report, we have analysed Marketing aspect Marks&Spencer and discussed its strategies and corporate goals. We have dealt with its strengths, weakness, opportunities and threats and also its marketing strategies by analysing its marketing mix and various matrixes. (2010e)

Company Information: Company Name | Marks & Spencer | Activity | Multi-Sector Retailing | Nationality |