Jiangxi Normal University School of Inter-cultural Studies

Sephora Enter into Colombia

Submitted to: Jennifer Kha Business English Class 4

April 29, 2010

By Rita Wedy Akon Amy(490) Lisa Amy(506)

Nanchang Jiangxi

Outline
I. Introduction Sephora is a chain of cosmetics stores founded in France in 1969 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 21 countries. It carries over 250 brands of items that include makeup, skin care, fragrance, bath, hair products, hair tools, and beauty accessories, including Sephora's own private label. Today we will analyze whether Sephora can enter into Colombia.
II. Competitors(Name/Home market/region/different) a) Avon 1. USA 2. Makeup, nursing, perfumes, jewelry 3. Sales experience, Male products and children products continue to expand b) Natural cosmetic 1. India 2. Makeup, medicine, food, gift 3. come from Asian, the ingredients of the product are mainly herbs c) Falabella 1. Argentina 2. Almost all kinds of goods 3. A strong department store, abundant capital

III. Analysis A. Political factors 1. Political situation: stable in recent years 2. Attractive FDI policy: no discriminatory treatment, all factors are open, automatic approval for investment, free zones 3. Industry strategy: selected as an emerging national industry, duty-free industrial parks or financial support B. Economical factors 1. Stable economic growth: 4.8% in past 45years 2. Agreement: sign agreement with EFTA