Antoine Lieutaud

Marc Laly

Ifzan Haseeb

Sidarth Balasundaram

Vishnu Varthan

Sandra So Jöng Huh

Web Advertising

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Koen W. De Bock

Third Year 2010/2011

SUMMARY

Introduction 3

I. The social media advertising 3
A. Facebook 3
B. Netlog 4
C. Viral marketing 4

II. Advertising targetting 5
A. Individual Based techniques 5
B. External Techniques 5

III. Search engine marketing 6

IV. Natural Listing Optimization 7
A. Optimization through google Crawling Indexing 8
B. On-Page Optimization 8

V. Pay per click ‘PPC’(Paid listing) 8

VI. The ebay store 9

VII. Banner ads 9

Conclusion 10

Introduction

Webadi is a company that provide graffiti creation for other businesses. It has a studio located in Villeneuve d’Asq. Webadi also sell few bikes and would like to start to sell t-shirt that are related to bikes and graffiti.

When we ask the owner of webadi if he was interested by our services he told us to fix two points:

-increase webadi’s visibility on the web,especially for bikes and t-shirts

-get the possibility to sell bikes and t-shirts online

Before we worked for Webadi it has one website and one facebook page.

The Social Media Advertising

A recent survey showed that college students would rather give up their best friend for 30 days than their social networking sites. This result shows that social networking sites have become an important part of our lives where people spend significant hours every day to connect to their friends and make influence on the society they belong. These sites first began as a way to keep in touch with classmates, friends and families. However, the evolution began when people started to use these sites as a tool to share what they are interested, promote their ideas and more importantly, advertise their business.

Facebook

Taking this into account, we decided to choose Facebook, the number one social networking media in the