Nestle Spanish Market

Environment
Spanish retails market
Packaging trends
Spanish Food consumption habits & trends Nestle Competitors
Spanish packaged food market & actors

sources euromonitor, Ubifrance, missions economiques, el Pais, Corporate information

Overview of Spanish retail market
The pace of consolidation of Spain’s retail food sector seems to be quickening. Medium- sized supermarkets in center city locations are taking market share from both traditional shops and suburban hypermarkets. The top three retail groups now account for just under half of total sales. This competition, combined with the fall of the dollar against the euro, is creating good conditions for U.S. food exporters. Many supermarket chains are looking for new sources for their private label brands and U.S. products are more price competitive than at any time during the past five years. The turnover generated by the Spanish market of the mass-market retailing represents 76,8 billions EUR, is a 2,9 % progress with regard to 2007. This result is obtained by 15 658 retailers, 13 106 franchisees and 638 cash*carry, for a total of 14,8 millions m ² of sales area. Main retailers Carrefour( Carrefour and Día) with 19,46 % of sales, Mercadona with 18,6 %, Eroski (Eroski, Velgasa and Caprabo) with 11,74 %, Auchan ( Alcampo and Sabeco) with 6,46 % and El Corte Inglés (El Corte Inglés Supermercados, Hipercor, Supercorn, Opencor and Gespevesa) with 6,23 % of sales. Trends Supermarkets/hypermarkets reinforced their position as the leading distribution channel for packaged food in 2009, accounting for more than 51% of total value sales, on the strength of their superior product selection and other convenience features that attract time constrained and increasingly car-centric Spanish consumers. Discounters also gained ground, becoming an increasingly attractive option in the current economic context. Du to the cirsis retailers are trying too optimized sales area Retail has