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Airbus : From Challenger to Leader

AGHINA Sabrina
AMOUCHAL Mohammed
CHUC Anh-Linh
ROSEMAIN Samuel

Content

I. Introduction II. Slogan and Philosophy of Airbus III. The company history IV. Airbus worldwide V. Airbus products VI. The aerospace company VII. External analysis : PESTEL VIII. SWOT IX. Airbus’ competitors X. PORTER’s 5 forces XI. Keys of success XII. The gamble of the company XIII. What did Airbus since 2002 XIV. Conclusion : Challenger to Leader XV. Recommendations

1. Introduction
Airbus is one of the world’s leading manufacturers of commercial jetliners and military airlifters, having evolved during the past 40 years on the vision, innovation and passion of its employees.
In this document, we will see some different aspect of the Company and the way that it becomes a Leader. To understand, we will begin with a brief history of Airbus Industry and its impact worldwide. Then we show all the different types of product they offer. To a better comprehension of the market we have done a PESTEL that show research on the European Union and a SWOT who show the strengths and weaknesses of the product. To finish the first part, we will show an analyze of the major competitors to understand the market in which is Airbus.
The second part will be in favor of all the key success and the gamble of this company. We will see how it became a leadership and what they have done since 2002.
To conclude we decided to make some recommendations on the way Airbus Industry can conserve it leadership and how they can improve itself.

2. Slogan and philosophy of Airbus

Airbus is one of the world's leading aircraft manufacturers.
Airbus has values of excellence and innovation among its culturally diverse employees and considers its customers and suppliers to be part of the work in the interests of safety, quality and performance. Its philosophy it to