Sarah Boutaleb
Diane Guibourt

TABLE OF CONTENTS
Introduction…………………………………………………….
I – Browns restaurant A) A short history…………………………………………. B) The concept of Browns restaurant………………….. C) Browns in the UK………………………………………

II – Browns at Bristol A) Meeting with Brown’s staff………………………….. B) Questionnaire analysis: consumer’s profile………. C) Products & Prices…………………………………….

III – Marketing plan & Competition A) Marketing plan………………………………………... B) Competitors: fast-food and cafés…………………… C) Restaurants……………………………………………

Conclusion……………………………………………………..
Appendices…………………………………………………….
INTRODUCTION

Browns is a famous restaurant in the UK, with fourteen Browns restaurants in total including six in London. It was in 1973 that the first Browns opened its doors in Brighton,

HOW BROWNS SUCEED TO DIFFERENCIATE ITSELF FROM THE OTHER RESTAURANTS?

How could Browns do so as to be different from the competition?
In which way, Browns Is different from other restaurant?

I – Browns restaurant

A) A short history of Browns, Bristol

Browns Restaurant is situated on Queens Road, in the Clifton, area of Bristol city. It has an opportunity to be on a beautiful and historical site. Indeed, the building originally housed the City Museum, but the interior was entirely damaged during the Bristol Blitz of World War II in 1940. Then, in February 1947, the remains of the old Museum were sold to Bristol University and converted for use as the university refectory. Finally, it was restored by Ralph Brentnall and in 1992, became Browns Restaurant.

B) The concept of Browns restaurant

Browns restaurants are French style bar and brasserie. Their buildings are particularly legendary in style and every Browns restaurant has the same kind of decor. In Bristol, the room includes the restaurant side and the bar side. The bar is very spacious and