BRICOBOOK

BIBAYA YAKANA Roland
FREULON Benoît
LEHR Henri
MESNIER Alexandre
THOMAS Georges

Summary
I. A relevant Community............................................................ p.3
II. The value created for people .................................................. p.4
III. The value created for the third part ...................................... p.5
IV. CVP ........................................................................................ p.6
V. Ressources ............................................................................. p.7
VI. Profit formula ........................................................................ p.8
VII. Value chain ........................................................................ P. 10

I) A relevant community :
We can find more and more communities in our societies, because People want more and more meet other people with the same values and hobbies. Moreover, they want to share their interests, passions or elements about their life. One of the most interesting, useful and used tool to do it is internet, with for example community websites focus on a more or less precise topic, like Twitter or Facebook !
Using these assessments, we decided to search an idea which answers to three principal criterions:
1° The basis is a hobby that lot of people share
2° This hobby is linked to some strong trends in our actual society
3° There are not real competitors (community websites about the subject) which already exist on the web. After some brainstorming, we found the perfect idea for us… Our community website will be focus on the ‘do-it-yourself’!

This subject answers to all our criterions:
1° More and more people are involved in DIY, as we can see with some figures: In march 2010, a survey said that 40% of French people (Women and Men are almost at equality) assure that they do DIY regularly. They are just after English, German and Belgian. For three months, they said that