BUSINESS OF FAIR TRADE People buy more and more Fair Trade products that means which are certified products. But is Fair Trade really advantageous for producers and consumers? Fair trade definition Fair Trade is an unconventional form of trade founded on commercial partnerships and social movements. Fair Trade allows: Improvement of rights and trade conditions for small marginalized producers. Improvement of international exchanges between North and South. Better respect of environment. Thanks to Fair Trade small producers can benefit of better living conditions and can believe in a sustainable production meaning a sustainable income due to specific social, economic and environmental norms. It means new ways of Production Distribution in the international market. Fair Trade organizations are supported by consumers who get involved to: Support producers. Sensitize public opinion. Promote Fair Trade trough new rules and practices in conventional trade. Principles Fair Trade organizations have to: Create opportunities for producers who are economically disadvantaged (faced to conventional trade). Transparence and credibility. Individual capacity (workers autonomy, better management capacities and better market access). Promote Fair Trade. Pay a fair price (producers in developing countries typically receive only a tiny fraction of the money generated by their products). Sex equality (encourage women work). Working conditions. Children work (respect of the United Nations agreement about children rights). Environment. Commercial relationships (social, economic and environmental producers’ease). Fair Trade organizations struggle for more equality in the world market Organizations FLO Fair Trade Labeling Organization. IFAT International Federation for