Marion GUINCESTRE
Marion COIGNARD
EXE 3-4

azel corporate H

Summary

1. Presentation of the company: ........................................ 2

2.1. History: ............................................................................... 3 2.2. Various products: ................................................................ 4 2.3. Some figures: ....................................................................... 5 2.4. Matrix SWOT........................................................................ 6

2. Recommendations: ...................................................... 7

3.5. A new cosmetics line: ......................................................... 7 3.6. A new way of selling: ...................................................... 8-10

3. New Hazel’s identity: ................................................... 11

4.7. The promotion: ................................................................... 11 4.8. New packaging: .................................................................. 12 4.9. New logo: ....................................................................... 12-13

Hazel is a company specialized in the conception, the manufacturing and the marketing of cosmetics. He’s one of the world’s largest direct sellers of cosmetics and beauty products, a position it has held for over 50 years.

1. Presentation of the company: 1.1. History: *
The origin of Hazel goes back up in 1920, when Andy Hazel, young American chemist, invented a fragrance in rose riche and seductive. One year later and after a few small retouch, he markets his fragrance by practising door to door, due to the lack of means and to become famous his brand.

During the next