Casulo busoness concept
3950 mots
16 pages
BUSINESS CONCEPTCASULO project
Nathalie Holdry
Jean Davezac
Donatien Ferrari
Antoine
Grégoire Wantz
Summary
Title pages Title page
Contents
Chapter 1
Executive summary
Chapter 2 Background Problems & business opportunities Product or service GREG
The unique selling point GREG Industry and market analysis ANTOINE
Competitors analysis ANTOINE
Business model JEAN
Sales & marketing strategy JEAN
Management team GREG
Funding requirement and financial plan DONATIEN
Key issues & risk assessment DONATIEN
Action plan & milestones
Chapter 3 - appendices Call for Tender Bids NATHALIE
Key figures about students in Paris Rental prices in Paris Student concentration areas
Pricing table
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Chapter 1
Executive summary
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Chapter 2
Background
As former students we all experienced the situation to go abroad and not being able to take all our furniture with us. We were forced to either rent a furnished apartment or to rent a non-furnished one, but after to buy furniture.
After a while, when we were supposed to come back to where we are from, we were usually compelled to give our furniture away because re-selling them was not that easy in a short time period.
But you will tell me: “why not choose an already-furnished apartment then?” Well, for the obvious reason that furnished apartments are a lot more expensive than those without furniture. And an other negative point in renting a furnished flat, is that those furniture can very well not be appropriate to your needs, or be out of date, or simply not be as you wished they were.
Thinking about it we identified a need. The need for students to rent a cheap apartment without worrying about furniture, by offering them an “all-in-one” solution of trendy, functional, space-saving furniture set at an affordable price.
The Casulo