Conforama

Pages: 6 (1339 mots) Publié le: 19 février 2011
HERMES INTERNATIONAL
Hermès International, S.A., or simply Hermès, is a French high fashion house established in 1837,
specializing in leather, ready-to-wear, lifestyle accessories, perfumery, and luxury goods. Its logo is of
a Duc carriage with horse.
Beginnings in the 19th Century
The Hermès family, originally Protestant Germans, settled in France in 1828. In 1837,
Thierry Hermès(1801–1878) first established Hermès as a harness workshop, on the Grands
Boulevards quarter of Paris, dedicated to purveying to European noblemen.[4][broken citation][5] He created
the finest wrought harnesses and bridles for the carriage trade.The company earned acclaim in
1855, winning first prize in its class at the 1855 Exposition Universelle in Paris.Monsieur Hermès
won the first-classmedal of the 1867 Exposition Universelle also in Paris.[4][broken citation] Hermès's son,
Charles-Émile Hermès (1835–1919),took over management from his father and moved the shop in
1880 to 24 Rue Faubourg Saint-Honoré, a location near the Palais de l'Elysée. It is at this location, still
the Hermès shop today, where the new leader introduced saddlery and began retail sales With the
aid ofsons Adolphe and Émile-Maurice Hermès, the company catered to the elite of Europe, North
Africa, Russia, Asia, and the Americas. In 1900, the company offered the haut à courroies bag,
specially designed for riders to carry their saddles with them.
During the 1930s, Hermès produced some of its most recognized original goods. In 1935, the leather
Sac à dépêches, later renamed the Kelly bag), wasintroduced, and, in 1937, the Hermès carrés
(scarves) were introduced. Featuring a print of white-wigged ladies playing a popular period game,
these custom-made accessory scarves were named Jeu des Omnibus et Dames Blanches.Hermès
oversaw the production of its scarves from beginning 'til end, purchasing raw Chinese silk, spinning it
into yarn, and weaving it into fabric twice as strongand heavy as most scarves on the market at the
time.The company's scarf designers spent years creating new print patterns, individually screen-
printed with vegetable dye.Each added color would be allowed a month to dry during the process of
its creation before the next color was applied.Designers had over 200,000 different colors from
which to choose. The most complicated design mightfeature 40 colors. In 1937, a dedicated scarf
factory was established in Lyon, France; the same year, Hermès celebrated its 100th anniversary.
In the 1970s, Hermès opened multiple locations all over Europe, the United States, and Japan
However, despite the company's apparent success, Hermès began to fall back throughout the 1970s
in comparison to other competitors. This was duly because Hermèsaimed to use only natural
materials for its products, unlike other companies that strove to produce fashions of new man-made
materials.[5] During a two-week lapse in orders, the Hermès workrooms were unoccupied.[5] The
house formed itself as a holding company in 1976 and continued expansion worldwide. Jean-Louis
Dumas-Hermès, the son of Robert Dumas-Hermès, became chairman in 1978,concentrating in the
areas of silk, leather, and ready-to-wear, adding new product groups to those made with its
traditional techniques. Unlike his father, Jean-Louis was connected to the Hermès maternally. The
new leader extensively traveled worldwide.[3][broken citation] After his marriage to Rena Greforiadès, he
entered the buyer-training program at Bloomingdale's, the New York department store.He had
joined the family firm in 1964 and aided the ailing company by turning around its downhill
progression.[5] Dumas brought in designers Eric Bergére and Bernard Sanz to revamp the apparel
collection, and, in collaboration, added unusual entries. Such were the python motorcycle jackets
and ostrich-skin jeans, which were dubbed as "a snazzier version of what Hermès has been all...
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