Elodie FRISAN

The settlement of a French subsidiary in Benin

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INTRODUCTION

Globalization is a process which implies the opening of all national economies on a worldwide market. In order to have an access to all the goods they need, people realized that they have to exchange goods. In the context of globalization phenomenon, stakeholders are used to meet every year during international meetings and particularly for international trade forum which takes place every year since 2006.

The EGEE is an association which is involved in the implantation of international forums. In fact, this association aims at informing the most of international stakeholders about the forum and it is also in charge of carrying an oral presentation related to the conditions of French companies’ after the economic crisis.

During our internship in the EGEE, we were in charge of the development of the whole meeting’s communication (press release, creation of database, PowerPoint presentations to support the speeches). The main topic of the international trade meeting in 2009 was the development of Africa and the exchange between European and African companies. Thus, we decided to carry out a survey which aims at emphasizing the stakes of the settlement of a French subsidiary in an African country, especially in Benin.
That is the reason why we wondered if such a settlement could be in the meantime an opportunity to support the Benin’s economy.
In order to give an answer to this problem, we decided to focus on two fundamental sectors in this country, that is to say the breeding of poultry and the corn growing. Then, to support our conclusions, we carried out a qualitative and quantitative survey together with the opportunities related to Benin’s markets.

Part one: Two sectors with strong potentials: poultry breeding and corn growing.

First and foremost, we dealt with poultry farming and corn growing because these are