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Television Francaise 1 SAAnalyses des Forces, Faiblesses, Possibilités, Menaces de Datamonitor 27-juil.-2009AperçuTF1 is an integrated communications group and its activities cover audiovisual industry. The group has a strong presence along the audiovisual value chain. Its activities encompass upstream and downstream operations. The group's integrated operations enhance its revenue generating capacity and also allow it to benefit from derived synergies. However, an economic slowdown is likely to have an adverse impact on the French advertising economy, which in turn will exert a downward pressure on the group's revenue growth rate.
ForcesAperçu
Integrated business operations
Leading market position in the French audiovisual industry
Strong presence in the home shopping business
Détails
Integrated business operations
The group has a strong presence along the audiovisual value chain. Its activities encompass upstream and downstream operations. Upstream activities include production, acquisition and sale of audiovisual rights and also in distribution of feature films to cinemas. Downstream activities include publishing and distribution of DVDs and music CDs. TF1 is also expanding operations in the home-shopping TV network through its subsidiary, Teleshopping. The group's integrated operations enhance its revenue generating capacity and also allow it to benefit from derived synergies.
Leading market position in the French audiovisual industry
With revenues in excess of $3,000 million, TF1 is a leading French generalist television channel. The group holds a strong market presence in the French audiovisual industry. It had an audience share of 27.2% in France during FY2008. TF1 notched up 96 of the top 100 audiences for the year. Further, the group owns leading theme channels in the French Pay-TV market, including LCI, TF6, TV Breizh and TMC. The group's strong market share in France gives it a competitive advantage.
Strong