Understanding Telemarketing
A quick start guide to telemarketing success
Telemarketing is a lot more then simply making calls. For the novice and the experienced, it can be a difficult and complex process. Here we will outline what you should know about Telemarketing and what to expect. This is certainly not a catch all but it will help to ensure a strong foundation into making a successful telemarketing program. Telemarketing Call Centers There are around 5000 telemarketing centers throughout the United States. These centers vary greatly in size and service offerings. The majority of all telemarketing programs are called by the largest 50 call center companies in the United States. When deciding what to look for in a call center examining many of these call centers to find which one is the best fit for your telemarketing program is the best route to ensure success. Of the 5000 call centers most of them are about 20‐50 seats, and run smaller programs or lower paying programs that emphasize less technology, lower quality, or the clients require little DNC compliance. The larger call centers have a greater technological offering but most companies will need to conform to the requirements set by these telemarketing firms, which can be a good or bad thing depending on the amount of control you want over your program and the amount of attention it deserves. The large 50 may only be best for companies looking to combine their telemarketing offerings. Many companies that spend a significant amount on their telemarketing programs split the work between several vendors to ensure a healthy competition and to ease their dependency on only one provider. Size does matter, and most telemarketing experts have found that the best centers perform when they have between 100 and 200 hundred seats. The logic behind this is that once a center reaches a larger level it generally churns through much of the population. Most centers are located in