Case Study B&B ITALIA
Managing Product Development in a Design Factory

2010
Content

N° | Subject | Page Number | | Introduction | 1 | | The study question | 2 | | The objectives of the study | 2 | I | General facts | 3 | 1 | The history of B&B Italia | 3 | 2 | The top 15 Leading Exporting Countries | 4 | 3 | The market share of the industry overview | 5 | 4 | Top Italian furniture companies 2007 | 5 | 5 | Top 20 Italian fournitures companies | 6 | 6 | The market share of the Italian furniture companies | 6 | II | Strategic analisis | 7 | 1 | SWOT analyses of the B&B ITALIA | 7 | 2 | The 4 Ps | 9 | III | B&B Italia | 11 | 1 | The H R & Group structure of the B&B Italia | 11 | 2 | Research and Development Centre | 11 | 3 | B&B Italia Home Division | 11 | 4 | Product design and Development at B&B Italia | 12 | A | * The detailed time schedule | 12 | 5 | B&B Italia division contract | 13 | A | * The problem solver | 13 | B | * Sales and marketing Department | 14 | C | * Operations | 14 | D | * Logistics | 14 | E | * On site management | 15 | F | * IT management | 15 | G | * Market branches | 15 | 6 | The four market segments of B&B Italia | 16 | 7 | How the project develops at contract division | 16 | 8 | Manufacturing facilities | 17 | A | * Factories | 17 | 9 | B&B Italia distributions points | 18 | 10 | B&B Italia HR | 18 | 11 | Keeping customers in the picture | 19 | 12 | Start small, grow fast | 19 | 13 | Cost-effective and non-intrusive | 20 | IV | Strategic plans | 21 | 1 | Strategic Plan Home (A) | 21 | 2 | The alternative plan (B) | 22 | 3 | The alternative plan (C) | 23 |

Introduction

B&B Italia SPA is an Italian modern furniture company whose luxury products are sold worldwide. The company was founded in 1966 by the Busnelli family, who currently