Lvmh

1815 mots 8 pages
Agenda

Executive Summary 3 Analysis of Current Situation 3 Objectives 4 LVMH, an international group 4 The corporate structure 6 The luxury market 8 Differentiation Strategy 11 Diversification strategy 12 Competitive context 14 Synthesis and perspective 15

Executive Summary
Executive Summary

The current outstanding performance of Moët Hennessy - Louis Vuitton or LVMH in the international marketplace necessitates effective management strategy to maintain its competitive position. Also, the continuous growth in the sales and profits of the Company supported by its existing strengths and competencies needs to be protected from harmful business trends that may affect its constant development. Thus, there is a need to come up with practical and valuable strategies that will sustain market performance.

Analysis of Current Situation Considered as world’s leading luxury goods company and home of most expensive and sought after brands, Moët Hennessy - Louis Vuitton or LVMH remarkably established its upscale market position since its was founded in 1987. This French holding company consists of over 60 globally celebrated brands in five key sectors in which their products and services are categorically grouped namely Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, and Selective Retailing. In their recently publicised revenue report for the third quarter (Q3) this year, LVMH continuously develop and sustain its global market position particularly in Europe, US and Asia in terms of financial performance.
Essential to the concept of a luxury product is a degree of scarcity which in turn justifies the high price . Today, LVMH incessantly excel in the chosen field of industry by using its brand development strategy and uninterrupted expansion of its international retail network.

Objectives

* To maintain the continuous increase in sales and surpass last

en relation

  • lmpj
    643 mots | 3 pages
  • presentation lvmh
    2848 mots | 12 pages
  • Lvmh
    968 mots | 4 pages
  • lvmh
    904 mots | 4 pages
  • lvmh
    1041 mots | 5 pages
  • lmdrt
    641 mots | 3 pages
  • Lvmh
    418 mots | 2 pages
  • Lvmh
    1167 mots | 5 pages
  • Lvmh
    432 mots | 2 pages
  • Lvmh
    798 mots | 4 pages
  • Lvmh
    3322 mots | 14 pages
  • lvmh
    813 mots | 4 pages
  • Lklm
    482 mots | 2 pages
  • Lvmh
    1575 mots | 7 pages
  • Swot lvmh
    2220 mots | 9 pages