Market research

Summary

1- Introduction

2- Analysis of the market

a. Cookware and recession b. Interest in cooking on increase c. Who buys what ? d. Supermarkets: the place or purchase e. Growth yet to come

3- Porter’s forces

4- PEST analysis

5- Analysis of the costumer

f. Segmentation and Targeting g. SWOT

6- Conclusion

1- Introduction

For our group project, this year, we decided to get interested in the
Cookware market, and especially in the sauce pan market.

Today more than before, people want to cook at home easily and quickly. We therefore conducted a brainstorming within the group in this way in order to find the kitchen utensil revolutionary as possible.

We agreed on an innovation to make on a simple sauce pan.
The goal: to integrate a system of a strainer into a sauce pan, allowing it to perform the two services

Our pan will be design of two regularly drilled plates. One of the two plates will be removed.

Usefulness?

When the holes of the two plates are not opposite, the pan will be use as a true single pan. One you have finished cooking your rice or pasta, you just press a button that will move the insert. Then the holes will end up facing each other, which will transform the pan onto a strainer.

Our strainer pan is also designed in Innovation materials, allowing for better heat distribution. This will allow the user to reduce its consumption of energie to boil water.

2- Analysis of the market

Cookware and recession

Our product is going to evolve in the cookware market, and will be address to the consumer market.
The recession had a significant impact on the expenditure of each household and especially on household goods spending. But this decline didn’t affect the cookware market. The general trend shows that people have rather sought to reduce their spending as they cook themselves rather than dining out. Thus, the market