1. & 2. What are the successful factors in the success of Pho24 ?
There are many successful factors for this case. The creator of this fast food studied well the launch of his outlet and had a good sense of anticipation and observation. He took the initiative to make a fast food for all kind of population and nowadays it is still a success.

One of them is the location selection because they chose the town centre of Ho Chi Minh City and that rapidly impresses Saigonese. Also the following location like near business district, commercial towns, tourist destination, school, and industrial zone. The author wanted that his restaurant to be visible everywhere in every different kind of layer of population like business men, teenagers, workers, tourist. Every one can be a potential buyers so more people you have more you have chance to sell food.. About business it’s usual to see a business lunch with guest. You can find for example a restaurant Pho24 in the corner of the road for example. Everyone can see the outlets easily. That‘s a good point to catch attention. We can notice that it can be recognized very easily.

It’s an important point because if this place is use during a business case with client and the company that means it’s good for business. The restaurant has a good image and good reputation. Normally if you invite such important person, you don’t want to disappoint him.

The second point is the indoor environment of the restaurant. It’s a tidy environment, the atmosphere is calm, and interior decoration is simple and typical Vietnamese. It’s also clean and comfortable. The hygiene is important and for customers those points are very important because everyone wants to go in a restaurant with that kind of features, local client and foreigner client.

Then, of course, the concept food typical Vietnamese food and unique menu. Local people and tourist also like those food. It’s a food not only for local people but also for foreigners. They