Advertising

The Nike commercials are very sophisticated, impressive, with international figures, typical for each type of clothing. Take the example of Nike Football with Christiano Ronaldo or Nike Women with Rihanna. They are mainly of personalized sports world but also sometimes other areas.

In 2006, Nike has cut down his game marketing. Its new advertising campaign is essentially audiovisual online on the Internet. His website has become the hub of the operation, it is in fact divided into subsites, based on different brands.

• The advertisements for Nike in the news :

This brand uses the news to bounce back and go everywhere. This is called “the opportunist mark”. Nike played with, for example, the image of Materazzi in a spot that referred directly to headbut of Zinedine Zidane. More seriously, Nike has mobilized itself with the operation “Stand Up Speak Up” in 2004, intended to fight against racism in football, in response to recent events took place in stages at the time. For once, relaying the cry of Thierry Henry and raise funds by selling bracelets, but also a means to improve a brand image after 1997 issues.

• The various types of advertisements :

Nike also knows bouncing on emerging technologies and use them to both promote their products but also establish a new relationship with its customers.
It will be the first Nike France to launch mobile marketing initiatives. His agency, Newtgames, multiplies creative campaigns, quality and impact since December 2004. All based on trust and respect of a customer who appreciates this new proximity. The cell phone has become an essential purpose for the brand that wanted to reach young people but also to be where consumers are .*
Same for the Nike.com website and its various versions, which are now hyper sophisticated: sound design, flash animations, videos galore ... In short, a veritable playground where they stimulate the curiosity and the participation of the user.