February 23rd, San Diego, CA From Louise Baudry - CSR International To Alberto C.Vollmer - CARST

Dear M. Alberto C. Vollmer,
We studied carefully the strategy you have built during the past 10 years. First, we wanted to let you know that we admire the hope you raised within the community over the fear that used to rule Revenga County. As you have requested our agency, CSR International, to report on the Social initiatives you piloted, we wanted to underline the key lessons to bear in mind in order to make accurate suggestions to continue to building a talent community hand-in-hand with business sustainable growth.
Key lessons:

* A new business vision

In 1999, when Ron Santa Teresa was close to bankruptcy, you and your brother successfully piloted an emergency plan, bringing to the company not only a new mission: « To build up the Premium Rum category in the world » but also a new vision and values: « Humility, Fair play and play to win, Pride in our business, Improving our environment ».

* A social responsible business: building a sustainable growth through community prosperity

Commitment to the community has always been part of Ron Santa Teresa vision, mostly through the Ron Santa Teresa Foundation. Today, social initiatives are part of the company’s strategy and devoted to Revenga, the county where Ron Santa Teresa is implanted. The goal is to “transform Revenga in a model county [of sustainable development]”.

One of the main strength of your social initiatives is the complete understanding of community’s needs and getting the community involved in both the decision making process and in their realization, under the lead of Ron Santa Teresa.

Visión Revenga

Visión Revenga brings all the community main actors together to define the Strategic Plan for Revenga County, aiming to decrease poverty, attract investment, and promote tourism.

Through Camino Real Housing Development, Ron Santa Teresa addressed the