Stratégie nuxe en afrque du sud

Pages: 13 (3060 mots) Publié le: 10 mai 2010


In South Africa


1) Country

2) Company profil

3) Product and range

4) Market need and opportunity

5) The project

6) Type of relationship

7) Location

8) SWOT analysis

9) Why it would work.

I. Country


 / -29.046; 25.063The Republic ofSouth Africa is a country located at the southern tip of Africa, with a 2,798 kilometres (1,739 mi) coastline on the Atlantic and Indian Oceans.To the north lie Namibia, Botswana and Zimbabwe; to the east are Mozambique and Swaziland; while Lesotho is an independent country wholly surrounded by South African territory.

a) History

The history of South Africa is marked by immigration andethnic conflict. The Khoisan peoples are the aboriginal people of the region who have lived there for millennia. Black South Africans are believed to originate from the Great Lakes region of Africa in prehistoric times. White South Africans, descendants of later European migrations, regard themselves equally as products of South Africa, as do South Africa's Coloureds, Indians, Asians, and Jews.b) Identity card

1 219 090 km2
Key economic sectors
Mining services and transport, energy, manufacturing, tourism, agriculture
48,7 million (mid-2008)
Official languages
English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sesotho sa Leboa, Sesotho, Setswana, Tshivenda and Xitsonga
Constitutional multiparty, three-tier (local, provincial, national)democracy. More about South Africa's government...
Major cities
Johannesburg, Cape Town, Durban, Pretoria, Port Elizabeth, Bloemfontein, East London, Kimberley
Western Cape, Eastern Cape, KwaZulu-Natal, Northern Cape, Free State, North West, Gauteng, Mpumalanga and Limpopo
Rand (ZAR). 100 cents equals one rand
c) Land
Physical Geography :
South Africa has threemain geographic regions: a great interior plateau; an escarpment of mountain ranges that rims the plateau on the east, south, and west; and a marginal area lying between the escarpment and the sea. Most of the plateau consists of highveld, rolling grassland situated at 4,000 to 6,000 ft (1,220–1,830 m). In addition, in the northeast are the Witwatersrand (a ridge of rock where gold has been minedsince 1886), the Bushveld Basin (a zone of savanna situated at 2,000–3,000 ft/610–910 m), and the Limpopo River basin.
In the north are the southern fringes of the Kalahari desert; and in the west is the semiarid Cape middleveld, which includes part of the Orange River and is situated at 2,500 to 4,000 ft (760–1,220 m). The escarpment reaches its greatest heights (10,000–11,000 ft/3,050–3,350 m) inthe Drakensberg Mts. in the east. The marginal area varies in width between 35 and 150 mi (60–240 km) and most of it is bordered by a narrow, low-lying coastal strip. The region also includes considerable stretches of grassland in the east; mountains and the semiarid Great and Little Karroo tablelands in the south; and desert (a southern extension of the Namib desert) in the west. Kruger NationalPark is in NE South Africa.

Political Geography :
South Africa is divided into nine provinces—Western Cape, Eastern Cape, Northern Cape, North West, Free State, KwaZulu-Natal, Gauteng, Limpopo, and Mpumalanga. Before 1994, there were four provinces: Cape Province, Natal, Orange Free State, and Transvaal. In addition, during apartheid rule about 14% of the country's land area was setaside for blacks in pseudoindependent territories (originally called “Bantustans”), allegedly to allow them self-government and cultural preservation. In fact, these “homelands” were used to give the white government greater control and to exclude blacks from the political process. Gazankulu, Kangwane, KwaNdebele, KwaZulu, Lebowa, and QwaQwa were Bantu national homelands that existed under South...
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