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Strategic In-Store, Trade Marketing S and Category Development

Best practice strategies for success at point of sale, strengthened brand awareness and heightened competitive advantage
Two-day conference and workshop: 26 - 28 October 2005 Rydges Jamison, Sydney

This practical event will provide answers and enable you to: Establish performance metrics for promotions Successfully manage POS accounts Understand buyer needs Develop and sustain supplier relationships Become the category leader in your market

Learn from our panel of experts:

Magazine Partners:

Supported By:

Coca-Cola Amatil Vodafone Ansell POPAI Lion Nathan Australia The Wrigley Company MAANZ Johnson & Johnson Pacific Virgin Mobile Unilever Australasia Fonterra Whirlpool

www.marketing.org.au

Post-conference workshop: 28 October 2005 c The power of a big idea: leveraging communication across consumers, customers and the company Facilitated by Adam Ferrier, Managing Partner, Naked Communications

Book before 23 September 2005 to receive your 10% early bird discount

Strategic In-Store, Trade Marketing S
Best practice strategies for success at point of sale, strengthened brand
Two-day conference and workshop: 26 - 28 October 2005 Rydges Jamison, Sydney

You know that the key to your success lies in your ability to develop, plan, implement, and measure in-store brand presence and marketing promotions. However, Ark Group’s research would indicate that many organisations are currently struggling to address these issues. Effectively managing and measuring the impact of your trade marketing promotions and success at point-of-sale (POS) will enable you to increase market share and longevity above and beyond that of your competitors and their promotions.

Directly correlating to this is the commonplace communication breakdown between sales and marketing, the lack of motivation for category growth, the drive for discounting, and the difficulty of