Advertising

the advertising discourse semiotics by analyzing three phenomena: the myth and sacred, the advertising time and the image, being a particular language. We’ll try to explain, through theory and examples, the semiotic functioning of all a philosophy of persuasion engaged in the construction of the advertising discourse. We’ll also show how the speaker (advertising man) plays with these semiotic elements in order to get to the deep subconscious of his receiver. Keywords: semiotics - advertising discourse

informations et des photos publiées sur Internet opposant : X contre eDate Advertising (Affaire 1) et deux acteurs contre MGN. Affaire 1 : X contre eDate Advertising Fait : En 1993, X, domicilié en Allemagne, a été condamné avec son frère par une juridiction allemande à une peine d’emprisonnement à perpétuité pour le meurtre d’un acteur populaire. Au mois de janvier 2008, il a été libéré avec mise à l’épreuve. La société eDate Advertising (défendeur), établie en Autriche, gère un portail Internet. Sur lequel

voisins du Nord, nous dépensons un tiers de moins par habitant. Tableau 1: Dépenses marketing et études de marché dans une perspective européenne | |Market Research spent per capita in |Advertising spent per capita |Market Research % of advertising | | |€ | |spent | |Belgium |14 €

two thousand) , Google is the first search engine referred a half billion Web page Google INC Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The turnover in 2008 is 17 418 millions dollars (seventeen thousand four hundred eighteen millions) As of December 31, 2008

locals but backed by an international image and strategy. We have made a conscious effort to diversify the cultural origins of our brands."... Advertising and Promotion L'Oreal backed its product innovations with the twelfth-largest media budget in the world. In the late 1980s and early 1990s, "external charges", which included L'Oreal's advertising and promotions expenditure jumped from 37% to 47% of sales. L'Oreal increased its global ad spending to $1.25 billion in 1998, putting it almost on

are woman aged from 30 to 60 years, already inserted in the professional world because the purchase of this product requires an high wage. Consequently we target the top executive and the liberal professions. VII/Advertising, promotion and public relations For the advertising, we have chosen a woman to represent the principal target of our company RWW. It is a young woman (twenty years old) who represents our principal target. The contrast between the black and the white shows the elegance

✓ Beauty Institutes PROMOTION In order to introduce itself to its potential customers, lancôme is using various communication medias: ✓ Advertising campaign in women magazine as Vogue, Elle, Cosmopolitain... ✓ Ad on TV ✓ Department store with display and samples ✓ Web site ✓ Billboards Advertising CONCLUSION Finally we can say that Lancôme sells top of the range products and is placed on a luxury market. The group is trying to develop men’s products

process through which an individual passes from first hearing about an innovation to final adoption. Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising agency A marketing-services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs. Advertising objective A specific communication task to be accomplished with a specific target audience during a

explicatifs de l’équilibre financier de l’entreprise, plus précisément des PME. Car nous remarquons que c’est ces dernières qui rencontrent plus de problèmes de gestions par manque d’expérience. Ainsi, nous allons délimiter notre étude au niveau de King Advertising plus précisément au niveau de son département comptable et financier qui grâce à ses activités regroupent presque toutes les informations dont nous avons besoin pour mener à bien notre étude et trouver les problèmes et leurs causes et tenter de

in public, manages the search(research) and the development(clarification) of new products. In 1957, Haribo resumes(takes back) the company of Bad Godesberg, Kleutgen and Meier, where senior Hans Riegel had begun to work. In 1960, Haribo began advertising. In 1961, Haribo absorbs the Inc. Bonera Industrie in Handelsmaatschappij de Bréda and transforms it into private company HARIBO Nederland B.V.. In 1967, Haribo acquires parts of the factory of French candy(candy store) Lorette of Marseille and