Advertising

these stories are published, numerous other publications across the world picked up and recycled them, without having their truthfulness recognized. How might it change? Traditional newspapers have strong difficulties as their selling and advertising revenues have been declining from the competition with other media such as television and the internet. They no longer have sufficient middles to generate news stories by allocating reporters to find them. Thus, local newspapers and trade magazines

1. Are shocking campaigns good for a brand? Why? Why not? Companies make advertising to be known with the public, to sell a product or just to communicate on the brand. They are different manners to communicate, and sometimes companies use shocking campaigns. This communication has a really important effect on people, they are attracting by the campaign and, of this fact, it allows to develop the image of the brand. People hold the name of the brand, are interesting by their products or services

his friends, he made a falsificate passeport. When he came back to the United States, he was searching for a job. He tried to work with Charlie Chaplin because he knows since a long time he would like to produce movies. He finally worked in advertising movies. In 1926, he created Disney Brother Studio with his brother, which after was modificated in Walt Disney Studio. From 1935 to 1937, Walt created the first full-lenght film : Snow White. It was immediatly very successfull, they won about

from the economic recession experienced in 2009. Along with the economic recovery, premium alcoholic drinks saw an obvious upward trend in 2010. Premium new products were continuously launched by leading manufacturers and most of the marketing and advertising focused on the premium product lines. Consumers also readily accepted the premiumisation trend in the alcoholic drinks market, backed by manufacturers’ continuous education about qualitative lifestyles. Domestic Players Maintain the Overall Leadership

marketing. Are Product, Price, Place and Promotion elements of this marketing formula something from the past? Êtes-Produit, Prix, Place et Promotion des éléments de cette formule de marketing quelque chose du passé? Bob Lauterborn, professor of advertising at the University of North Carolina has tracked the success of new products introduced into the US According to Bob, 80 percent of new products fail each year. Bob Lauterborn, professeur de publicité à l'Université de Caroline du Nord a suivi le

comptability and finance companies 2008/2009 : BAC de français French bac 2006/2007 : brevet des collèges Patent of the colleges Dynamique professionnelle Prpfessional dynamic Mars 2011 mars 2012 agent de publicité March 2011 MARS 2012 Advertising agent Février 2011 animatrice commerciale Business moderator Janvier 2011 vendeuse responsable Responsible salesperson Compétences skills Gestion suivi de caisse Cash management Relation commerciale Relationship shopping Gestion

de nouvelles technologies comme ne l’avons dit précédemment tel qu’internet A- Je voudrais aussi signaler que les marges des entreprises publicitaires ont explosé. Par exemple : rien qu’en France les 5 premiers groupes publicitaires comme Havas Advertising ont récolté chacun d’eux plus de 200 millions d’€. Un peu aberrant quand on sait que le revenu médian d’un français n’est que de 1000€. C-La n’est pas la question, les chaines télévisions jouent également un rôle dans ces sommes et le bénéfice

services de téléconférence, etc.FilialesGlobecast, Viaccess, Orange,France Telecom e-commerce, Studio 37, Groupe Silicomp,Orange Consulting, NordNet,Sofrecom, FT Marine, FranceTel, Telekomunikacja Polska, w-HA, Orange Business Services, Orange Advertising Network,DailymotionEffectif170 000 (au 31/12/2011)Site weborange.comCapitalisation23,27 milliards d'euros (11/12/2013)[2]Dette30,545 milliards d'euros (au 31/12/2012)Résultat net 820 millions d'euros (31/12/2012) (-79 %)modifier France Télécom[3]

The electronic media do not only gain ground among individuals. Companies have also taken over the electronic tools to communicate with their customers. The new professional uses can be classified mainly into two categories: marketing and online advertising on the one hand, electronic invoicing other. New trends in modes of business communication are troubling for the French Post, which currently still achieving 90% of its revenue through businesses. 2. The European postal sector Postal policy

com) •  Revenues in 2008 : 130 M€ The famous online dating service : : Same game, new rules ! •  B2C business model : Free access to the profilelist, Not free subscription to meet people (30€/month) •  Revenue based on subcriptions, not on advertising •  Communication : Aquisition of advert spaces, sponsored links •  Traffic : Dec 2007 : 1 M uniques / mois Fin 2008 : 2,2 M / jour Chiffre d'Affaire : 2008 : 5,7 M€ Nombre d'annonces diffusées : 1M Dec 2007 2,8 M Sept 2008 7,4 M Sept 2009