Advertising

were distant from us. - This party also allows those who felt only to see their families, their friends and feel surrounded. - But nowadays, Christmas is becoming more and more a commercial holiday. Christmas has become synonymous with sales, advertising and gifts. The people did not think about the magic of Christmas and its original reason of the birth of Jesus. - For me, Christmas will always be primarily a festival where we us find with our family to spend some time together and share the magic

Provide the value | Communicate the value | Customer segmentation | Market selection/focus | Value positioning | Product development | Service development | Pricing | Sourcing making | Distributing servicing | Sales force | Sales promotion | Advertising | Strategic Marketing | Tactical Marketing | La segmentation / ciblage / positionnement est le moteur de la stratégie marketing. Une fois ces choix effectués, on délivre cette valeur à travers les produits et les services, les prix et le système

officers) and 2 others teams of about ten workers under contract (kind of temporary work) for the manufacturing and the assembly of the furnitures. Customers Mainly discotheques, restaurants, or big groups avid to change premises or to create an advertising event. The customers have generally big budgets but are also very demanding. For the moment, …...sells only in France, but some projects are in progress with Spain Competitors …... is the main competitor in France, but the market is vast

(on the advert)but they are not really like that. Furthermore fast food restaurants make adverts for toys which encourage children to come at those restaurants (donc leurs parents les y emmènent ) .Finally, we often have (nouvelles : freshes ???) advertising. We can add, the price is cheap at fast food, cheapest than good restaurants , it's sure!And the opening hours are very exetended, in fact Mcdonald for example is open until midnight. Lately, we can say many people go to fast foods in order to

speak to Mrs Jones C’est moi que puis-je pour vous ? It’s me what can I do for you? J ‘aurais quelques question concernant la facture de nos 100 000 plaquettes publicitaire I have a few questions about the bill our 100,000 (one hundred thousand) advertising inserts Je vous écoute ? I listen to you? Nous avons constaté une hausse des prix et nous aimerions bien savoir pourquoi une telle hausse We found an increase in prices and we would like to know why such an increase Comme vous devez le savoir

March 1996 Advertising Campaign Strategy, Donald Parente, 2000 Contemporary Advertising, 8th edition, W.Arens, McGraw-Hill Irwin, 2002 (Partie 1 : "Advertising perspectives") PARTIE 3 - LA PUBLICITE DESTINEE AUX MINORITES ETHNIQUES Ouvrages : La télévision américaine : médias, marketing et publicité, François Mariet, 1992 Sites internet : www.magazine.com Advertising Age www.adage.com Adweek www.adweek.com Marketing News (www.marketingpower.com) The Journal of Advertising The Journal

of SPAR is based on discounts; SPAR always has offers, which allow buying one product and getting another one for free. In addition, SPAR support activities like SPAR European Cross Championship, which is another form of advertising for them. Spar send a lot of advertising by post with special offers every week to conduce to act of purchase. Also, Spar’s website is an information portal on the firm but it is not considering like a window because you cannot see the range of products. Place:

disposent d’une BDD EMAIL qui souhaitent rentabiliser leurs bases en envoyant des liens d’affiliation sur celle-ci. Rémunération possible : Le CPL, CPC ou les deux. Liens interressant : http://www.webstrat.fr/blog/web-advertising/cpm-cpc-cpa-ctr-cvr-jargon-de-la-publicite-digitale

numérique de la marque * Ce qui me représente on-line * Les sites internet * Les noms que j’utilise * Le logo que j’utilise * Mes actions marketing * SEO (search engine optimization), SEA affiliation (search engine advertising), publicité on-line * Je maîtrise cette masse d’information et je suis à l’origine de cette information * La démarche est active, je décide Identité sociale * Les réseaux sur lesquels je suis présent * Facebook, myspace,

and key performance indicators for Sustainable Development Energy & Utilities, Environment Production, distribution, services Human Resources, Change management Communications, Media and Entertainment Telecom Operators, media & content, advertising, entertainment, manufacturers and distributors Appraisal and development of skills – job and career management, re-design and optimization of HR processes, Human Resource IT system, change management, define and implement the function of the internal