Advertising

(1995) : De la stratégie marketing à la création publicitaire, Paris, Dunod Zeitlin, D. M., & Westwood, R. A. (1986). Measuring emotional response. Journal of Advertising Research, 26, 34-44. 4 LaTour, M. S., Pitts, R. E., & Snook-Luther, D. C. (1991). Female nudity, arousal, and ad response: An experimental investigation. Journal of Advertising, 19, 51-62. 5 Jennifer Harper. Does Sex Really Sell?, Insight on the News, 2001 5 Publicité & Sexe - Enjeux psychologiques, culturels et éthiques MCEI

Internet : un exemple d'articulation multi-canaux expérientielle, Actes de la 7ème Journée de Recherche en Marketing de Bourgogne, Dijon, 5-15. Bezjian-Avery, A., B. Calder et D. Iacobucci (1998), New media interactive advertising vs. traditional advertising, Journal of Advertising Research, July-August, 23-32. Burke, R. R., B. Harlam, B. Kahn, et al. (1992), Comparing dynamic consumer choice in real and computer simulated environments, Journal of Consumer Research, 19, 1, 71-82. Burke, R. R. (2002)

Financial sponsorship is traditionally measured by looking at ‘opportunities to see’ (the equivalent cost of media generated featuring the name of the sponsor). Partnership marketing is traditionally measured by looking at the ‘opportunity cost’ or advertising value equivalent (AVE) (how much the activity would have cost, had it been paid for by the department through traditional media-buying channels). – Once these values are confirmed, the return on investment (ROI) can be measured. COI Sponsorship

Interpublic 4. Publicis groupe 5. Dentsu 6. Havas advertising Problèmes de lois : • Loi EVIN sur la cigarette et l’alcool • L’utilisation des enfants • Le décret d’obésité (manger bouger…) • La publicité comparative • Secteurs interdits (exemple : secteur libéral) Les grands prix publicitaires : • Le prix EFFIE (pour la publicité la plus performante) • Le Cannes Lions international advertising Festival (les lions de cannes ??) • Le Top Com ( ? )

regulate the maximum distance which you authorize between the child or the dog and you (up to 25 meters). The company has not very competitive prices though. Marketing My Wondercrochip is going to promote this new revolutionary chip through a huge advertising campaign to make us a name and to tease people. Here is an example of an advertisement. We are going to highlight the image of our product as a product which can make our lives better and make us less stressed. We are going to show our chip as

wishes touch everyone with advertising campaigns with lots of humor and touches everyone, for example, or by charging prices similar to those of his competitors. III. Video illustration Dans cette partie de notre exposé nous allons vous montrer les 3 grands moments qui peuvent caractériser notre entreprise, et ce à travers la publicité. In this part of our presentation we will show you the three great moments that can characterize our company, and this through advertising The Tipps family

| | |Good communication with the icon Georges Clooney, the “class” web-site, | | |boutiques and advertising. | | |Successful way of commercialization by Internet[4] |

Casino Price : Broad range of prices targeting each market in the hotel industry Marketing Mix Place : • Present in 140 countries • Accor ensures its own distribution • Many agreements in different tourism distribution companies Promotion : Advertising, Websites (with online booking), Partnerships, Ethics (sustainable development), Sponsoring Branding and positioning • Strategy based on concentration • Large panel of products to meet different customer’s expectations • Most complete offer

Introduction to communication · Publicité : advertising (long term effect) brand awaress (notoriété) · Evénements : events (wedding, U2 en concert,….) · C.R.M : consumer relationship marketing: communication ciblée, personnalisée, destine à faire réagir sur une offer temporaire. · Annonceur : advertiser ---> il aime le CRM car il est à même de mesurer les effets · P.R : presse relation : conférence de presse · Web : · Promotion: (discount, price off. Extra free equipment, sponsoring) --->

includes activities such as: • Designing the product so it will be desirable to customers by using tools such as marketing research and pricing. • Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications. • Setting a price and letting potential customers know about your product and making it available to them.