Brand

Introduction Until 1998, the car market knew a slowly, but constantly sale’s increase. As a part of this market, Daimler, a German car’s brand and Chrysler, an American car’s brand decided the 7th of May 1998 to merge, to combine their strengths and opportunities to face the future. Daimler was created with its original name Daimler-Benz in 1926 and was actually at the beginning manufacturer of automobile engine, automobile and internal combustion engine. Chrysler was created in 1925. It

(snacks, pet food, etc.), razors, batteries and electrical fittings. It also does business abroad in 180 countries. This group is mainly positioned on the hair treatment segment and owns several famous international brands amongst which Pantene, the leading world hair treatment brand with annual sales topping 2 billion euros, and also Head & Shoulders, Herbal Essences and Wella. Key figures for 2007 “Perfumery and cosmetics” turnover “Perfumery and cosmetics” operating result Operating result

was then known as "Aureole". • Established in 1909 • 100 year old company • Worldwide leader in cosmetics • Distribution: 130 countries • 23 global brands • 5 Key expertise: Hair care, Skin, Hair color, Make up & Fragrance • 67,662 employees worldwide • 17.5 billion Euros consolidated sales in the year 2008 • Mass-market luxury brand image Mission The company’s mission is to promote an approach to beauty that is fun, affordable, fulfilling, genuine and generous while meeting all

au moins une application sur smartphone. Au mois de juillet, la mesure comprend plus de 14 476 brands et 2 662 applications (vs 541 au début de la mesure en 2010). 1 Groupe ou Parent : Société actionnaire principal des brands qui lui sont rattachées. Le Parent consolide l’audience d’un ensemble de marques (Brand). Une brand ne peut être comptabilisé que dans un seul Parent. 2 Marque ou Brand : Ensemble de domaines, sous domaines, pages et/ou applications appartenant à une même marque.

same activities or products. More and more, companies are communicated about CSR or “Corporate Social Responsibility” in their activities creating the idea of competitive advantage from its competitors. I What is CSR ? 1 Nowadays global brands if they want to be sustainably successful, should ensure that they incorporate social responsibility into their strategy. In 1999 Caroll explains that Corporate social responsibility is “the conduct of Business so that it is economically profitable

the best-selling alcoholic drink of all the time in Ireland, where it makes almost 2 billion € annually. Guinness is one of the most successful beer brands in the world, being exported worldwide. The thick creamy head is the result of the beer being mixed with nitrogen when being served. Before to continue, we will give you a brief story of the brand: Arthur Guinness has bought his brewery in Dublin in 1759. 10 years after, the first shipment of six-and-a-half barrels of GUINNESS beer leaves Dublin

Clarke's inside the box thinking is partly about IT infrastructure (putting in place tried-and-tested systems), but also about shared values (how to treat customers and earn their loyalty) and standard processes (from loyalty card schemes to own-label brands). Opportunites are likely to open up in other developing markets that Tesco will need to look to exploit. Piner expects to see changes in legislation in Asia and India over the next few years and Clarke, he says, will be "wanting to make sure that

info@ibscdc.org 1 [Yellow Tail]: The Aussie champion in the US Wine Market “[yellow tail] is a ‘value innovation’ product which continues to lead the way in opening new consumers to a taste profile of wine which is extremely good value. The brand has displayed a unique loyalty with its consumers and our research shows they are prepared to recommend it as ‘their discovery’ and take pride in that ownership. We researched the market intensively to determine the right price points, the right packaging

President of the brands that we’re assigned to. Our overall responsibility from a branded standpoint is to work with the brands to develop innovation strategies and design these strategies so that we can support their business initiatives. In addition, we are also responsible for developing and conceptualizing – that is, investigating new disruptive concepts and ideas outside the industry and applying them to our business. These are things that are not necessarily requested by any specific brand. So, I function

Abstract: The perception of foreign brand represents one of the most interesting caracteristics of Vietnamese consumers in the transitional period. The reality shows that in the market, there are « real » and « unreal » foreign brands. Qualitative survey found that in many cases, Vietnamese consumers prefer foreign brands to national brands, because they are perceived as more prestigeous and with better quality. In addition, the exorbitant preference of foreign brand seems related to some of Vietnamese