Brand

working for the French Union of Consumers (UFC) named “Que choisir ?”. We are doing this test to see which Energy Drink brand the consumers prefer. Moreover we want know if the worldwide leader, Red Bull, stills the leader of the Energy Drinks because of the taste or the fame. To answer to the studied problem, we have a done a blind taste test. We are going to compare three brands: Red Bull, Dark Dog and Burn Red Bull CEO : Dietrich Mateschitz Turnover : more than 5 000 000 000

Global Spa Trends to Watch in 2011”     Company announces its eighth annual forecast of the emerging concepts set to shape the world of spa next year, and beyond   President Susie Ellis Predicts All Eyes Will Be on Asia, An Explosion of Spa Brands, A New Focus on Aging Demographics (and a Liberal Dose of Salt) Will Hit the Spa Scene Next Year     SpaFinder’s Top Ten 2011 Global Spa Trends:   Aging...Raging All Eyes on Asia Salt Rooms

Quelle est la perception exacte du produit ou de la marque, par la cible, que vous souhaiteriez atteindre ? Copy stratégie    Le positionnement ou La promesse Que dit-on à la cible, en une seule phrase ? Quelle promesse, quelle message, the Brand Idea. Les justifications, ou preuves, ou « reasons to believe » Avec quels arguments pouvez-vous prouver le bien fondé de votre promesse ? les avantages concrets Les éléments qui viendront soutenir le discours marque ou produit. chiffres, des faits

campagnes de guérilla marketing. Étant donné que la valeur d’une marque ne se fonde pas seulement sur les critères financiers, l’évaluation de sa performance peut être confiée à des agences spécialisées. Les études : Interbrand best global brands -La méthode est d’utiliser la présence internationale -Les revenus financiers passés et futurs -Le rôle joué par la marque dans le processus d’achat -Force de la marque 4 principaux critères  valeur monétaire aux marques. Les cents plus grandes

UNIVERSITE LUMIERE LYON 2 Master 2 Communication et stratégie de marque THE BRAND ETHICS & AESTHETICS Hakim Chergui, Elsa Deniset, Johanna Oviedo, Lauriane Strauch Brand Management M. Gérald Mazzalovo Mercredi 16 novembre 2011 jeudi 17 novembre 2011 BEGIN YOUR OWN TRADITION jeudi 17 novembre 2011 PRESENTATION DE LA MARQUE Patek Philippe est une entreprise Suisse spécialisée dans l’horlogerie de luxe de très haute qualité. La firme est l'une des rares à avoir archivé les coordonnées

Finances et de l'Emploi, 2007) | The most important opportunities are the luxury sector, which is always growing and the high revenues, which are growing as well. The most important threat is the competition, which is really important in France with brands like Baccarat. Internal analysis Strengths | Weaknesses | Largest glassworks group in the Nordic countries | Products are manufactured in Sweden, For the export, there are supplementary costs and risks of damages | High quality products | Lack

marketing. In response to this gap, a two phased approach was adopted; the first involved a tourist survey regarding the film induced tourist, while the second phase consisted of strategic conversations with the key stakeholders behind the Yorkshire brand. The issues evolving from these and also the literature review, highlight a number of implications for the future development of such destinations, namely the successful use of destination branding in the promotion of a film location. These issues

universe of the brand. In addition, the slogan must be catchy and short: the target must keep in mind the key brand message. Likewise, the purpose of a strapline is to stick: “If you get nothing else from this ad, get this ... !”. Not to mention that the purpose of an advertisement is to sell a product, a service or something else so it must play on differentiations from its competitors: “Our product is better than theirs”. Furthermore, the slogan must find an original way to make the brand attractive

(ex: Van de Ven, 1989). Dans la section bibliographie, elle doit être classée par ordre alphabétique La notation bibliographique utilisée est la suivante pour les articles Sujan, M. & Bettman, J.R. (1989),"The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research," Journal of Marketing Research, 26 (November), 454-467. et pour les livres celle-ci : Nunally, J.C., (1978), Psychometric Theory, 2nd ed, N-Y, McGraw-Hill Book,

a matter of fact consumers are almost not eating more ice cream, but they are spending more money for ice cream with more elaborated ingredients (hence the emergence of brands such as Ben & Jerry’s or Häagen Dazs…). There are three big competitors which are solidly rooted on this market thanks to their famous marketed brands. Ice cream manufacturer have to face various stakes which will be highlighted thanks the Porter’s analysis. Michael Porter’s method brings a " theory of the sector