Case study

pouvoir de survivre dans son environnement. Multinational companies have understood that today, to stay competitive and survive in their environment they have to establish a clear and precise strategy. However, that was not always the case or at least not in the same form. This awareness start in the 50s with the publication of the Harvard’s textbook (model LCAG) but took his full extent in the 60s with the publication of the first “strategic model”. Then it’s in the 80s in the United

------------------------------------------------- International distribution Autumn 2009 A little company producing the French camembert Summary Introduction I. Study in France I.1. Current industry situation in France I.2. Supply chain management in France I.3. Logistics management in France I.4. Channel management in France I.5. Synthesis II. Study in Germany II.1. Current industry situation in Germany II.2. Supply chain management in Germany II.3. Logistics management in Germany II.4. Channel

mortar’ retailers. Established private label can allow web-based retailers to offer unique products, so helping to trade on factors other than price, deter shopper promiscuity and secure lasting and profitable customer loyalty. This report includes case studies based on research and collaborative reviews of seven major European retailers with substantial private label products: Aldi, Asda (George clothing), Boots the Chemist, Decathlon, Marks & Spencer, Migros and Tesco. KPMG Global Consumer Markets

practitioners in recent years. However, the existing academic literature and the practical applications of customer relationship management (CRM) strategies do not provide a clear indication of what specifically constitutes CRM processes. In this study, the authors (1) conceptualize a construct of the CRM process and its dimensions, (2) operationalize and validate the construct, and (3) empirically investigate the organizational performance consequences of implementing CRM processes. Their research

INTERNATIONAL BUSINESS NEGOTIATIONS KYAT AND SYSECA BERTET Simon DUBLER Sara LICHON Chloé CONTENTS Page numbers I. Presentation of the case 3 A. Summary of the case 3 B. Analysis of the case 3 C. Why this acquisition was a success 3 II. General cultural profile of the French and the Spanish 4 A. The French cultural profile 4 B. The Spanish cultural profile 5 III. The Impact of culture

products, like newspapers. The appropriateness of the link between the product and the use of sex has been the subject of some studies (Reichert, 260). One of them (Peterson & Kerin, 1977) found that the more a product is irrelevant to sex (in that case, a wrench set), the more the use of sexuality negatively influences audience’s perception of that ad and vice-versa. 1.3 Characteristics of audience Like every type of advertisements, sexual advertising influence, at different degrees,

goulash and heavy or fatty dishes. During every of my travel abroad, I am very interested in discovering the gastronomy of the visited country because it reflects for me perfectly certain characteristics of its inhabitants. I was therefore eager to study the topic of meals and table manners. I have chosen to orientate this paper on food culture or “foodways”. What goes under the term of food culture and does this notion still has a meaning in our contemporary world? The first part of this essay

conceptualization of SERVLOYAL is presented, the dimensions forming the SERVLOYAL construct are figured out. The nitty-gritty of CFA is discussed. And the results of CFA analysis for SERVLOYAL scale developed are found to be reliable. This empirical study provides a solid foundation for further research in CFA and SEM applications. Key words: Service loyalty, reliability, measurement scale INTRODUCTION The act of maintaining long-term relationship with customers has been proving to be beneficial for

Valentina CARBONE Port community attractiveness: the case of Marseille Harbor Les logiques d’attractivité des places portuaires: le cas de la plate-forme logistique du Grand Port Maritime de Marseille Didier BÉDÉ Abstract This paper proposes a framework of analysis of the logistic organizational network attractiveness: the logistic platform of the Seaport of Marseille (GPMM). On the basis of a qualitative approach and by using an illustrative case methodology (David, 2003) conducted with organizations

“founding fathers”, the one who established our government and function. And the separation of powers a principle of constitution rather than a legal rule applied by the courts. Then how does the constitution insure the separation of powers? However, our study will initially focus on the separation of powers in United States Constitution. I- The separation of powers in United States Constitution Separation of powers is a political doctrine originating from the United States Constitution