Company of Heroes

EUROPEAN COUNTRIES COUNTRY COUNTRY INH. CIC CAPITAL CITY CAPITAL INH. AIC AIRPORT FLAG COMPANY (AIRLINE) AC TD CURRENCY IBC LANGUAGE TOURIST LANDMARKS 1951 EUROPEAN COMMUNITY FOR STEEL AND COAL (ECSC) - TREATY OF PARIS FORERUNNERS France F Paris PAR Orly (ORY) Air France AF 1 Euro EUR French Eiffel Tower / ND Cathedral French Parisian(s) Roissy (CDG) UNESCO Seat / Gastronomy Lyons LYS Satolas Archbishop House Marseilles

definition runs as follows “Culture consists in patterned ways of thinking, feeling and reacting, acquired and transmitted mainly by symbols, constituting the distinctive achievements of human groups, including their embodiments in artefacts; the essential core of culture consists of traditional […] ideas and especially their attached values”. (1) According to Geert Hofstede, culture could be defined “as the interactive aggregate of common characteristics that influence a human group’s response

Monde rebelles Arnaud de la Grange édition Michalon Les ouvrages et atlas Gérard Chaliand 04/10/2010 Lecture I: What is strategy? Strategy is a combination of thought, hope, and action. It requires four levels of realization: - Intentions, - goals, - objectives, - tactics. 2) Principle of Strategy and globalization Professor functions: • Work a lot • Try to know everything • Give the essential There is no truth in interpretation

Culture is a concept which enrols knowledge, belief and habits of individuals belonging to a society. An important result of culture is its impact on the way individuals and family behave in terms of consumption. Successful brands have adapted their strategies in accordance with this cultural philosophy. First we are going to define what brand strategy is, then analyse the impact of culture on branding, and finally discuss some culturally sensitive products. Brand strategy is nothing new. Nowadays

"Avatar" The creatures of 'Avatar' were 15 years in the making By Alex Ben Block Dec 10, 2009, 03:57 PM ET |Related | |James Cameron's greatest boxoffice hits | In 1994, director James Cameron and his friend Stan Winston -- who worked together on "Terminator 2: Judgment Day" -- became officers of the fledgling Digital Domain, a year-old special effects house based in Venice, Calif. That was the curious genesis of "Avatar." "I figured

something. They are attractive, everywhere and take an important place in everyone’s life. Today, people are in contact with ads, on TV, radio, magazine, or in the street. It’s a societal phenomenon and could be dangerous to everyone’s way of life. The purpose of this study is to demonstrate that advertising is more than just an annoyance; it is a destructive influence in contemporary society. This said we must take into consideration that this view will not be met with universal approval. Indeed

Report Table of Content Table of Content 2 1.Introduction: 3 1.1 The tools to identify the cultural differences: 4 2. Consumer Behaviour 8 3. How does culture influence advertising? 17 3.1 Language 18 3.2 Religion 18 3.3 Cultural Influence analysed through Hofstede's dimensions 19 3.4 Culture Influence through Trompenaars dimensions 21 4. Global Branding 22 4.1 Global branding 25 4.2 Product Mix 26 4.3 Attachment of global brand to their countries of origin 27 4.4

newspaper, The Economist. It was published the 6th of May 2010. This article is quite pessimistic since the title is “The politics of disaster”. Under this title, we can see a caricature of Barack Obama who seems devastated. He is in the slick with a paper in his hand, the energy bill, whereas a man behind him is holding a dead bird. The energy policy of Barack Obama is considered as “a mess”. As the title of the article underlines the main theme of the text, we understand that this article focuses

4 A- What is Corporate Culture? 4 B- Components of the Corporate Culture 5 C- Study case of the values and national cultures in France 8 D- Issues of the Corporate Culture 10 1) Why Corporate Culture is so important?

strongly linked to the degree of trust between the leader and his followers. The leader sets the “moral standard” throughout the company. Trust in the leader: 4 qualities : Vision / Empathy / Consistency / Integrity (Bennis and Goldsmith) Mc Gregor’s Theory X and Theory Y : Theory X: Pessimistic view : workers are inherently lazy and leaders should control them Theory Y: Optimistic view People are motivated to work : Autonomy should be given Definition of the concept of values : “Values are constructs