Competitive Analysis

bit bored. Him 3:  I wonder what the others thought. Steve had told them how much the life of the party you usually are. Even though they aren't my type of people either, I try to fit into the group. It makes life easier. Her 3:  You are always competitive about the things you do. Him 4:  What makes you say that? Her 4:  Well, you always want everyone to like you. You have to be good even at that. Him 5:  That sounds as if you don't think much of me as a person. Her 5:  I didn't say that.  

d’achat et le plus fort.[1] Contexte : dans un contexte de mondialisation, les entreprises sont amenées à rechercher de nouvelles stratégies afin de s’adapter et de rester compétitives dans un environnement où les frontières disparaissent progressivement. Problématique : les effets pervers liés à la délocalisation SWOT Analysis : |Forces |Faiblesses | |

technologies, and market and merchandise diverse products and services.  For a core competence to create value and provide a viable basis for synergy among businesses in a corporation, it must meet three criteria: * The core competence must enhance competitive advantage(s) by creating superior customer value. It must enable the business to develop strengths relative to the competition. For example, Coca-Cola is testing a beverage dispenser that incorporates a touchscreen computer running Windows CE. The

think it’s not the good quality as it’s notify in the promotion. So to fix the correct price you also have to determine the objective to reach, for example to increase the sales quantity, the market shares, to discourage new entrants or to get a competitive advantage and for each objective a strategy. Our objective is to make sufficient revenue to meet our budgeted target profits so we have to define the right strategy to reach this objective. - The strategy proposed first was the economy pricing

12 3.2 Example: Tourism 3.2.1-Tourism Demand : 13 3.2.2- Tourism development strategy 13 3 .2.3 SWOT ANALYSIS : 14-15 3.2.4- Entry method: 15 4-Conclusion

advantages it develop to keep its competitive advantage in a growing market? To answer this question we will first study the evolution of the steel industry under the liberalization, trough a presentation of the industry and the different aspects of the New Industrial Policy. Then we will observe the evidence of its growth in the nineties. In a second part, we will take the case of Tata steel and observe the strategic change led by the company to challenge the new competitive forces involved by the liberalization

find solutions to clients’ problems, using its capacity to work fastly, on a strong and imaginative way. A Senior Consultant must be able to imagine a module on a useful and intelligent project for the client. He must have a perfect knowledge in analysis; he also has to be an excellent manager because he works with juniors (Associate Consultants and Senior Associate Consultants) and with people who have good capacities. A Project Manager is someone who trains studients to become professionals

Properly used, this information can be used to benefit selected customers by tailoring product/service offers to them specifically or in micro-segments. This adds value and can lead to greater loyalty (Mitchell, 1998). Conversely, customer data analysis and profiling also enables an organisation to identify the customers it does not want to serve. The Pareto rule suggests that 80% of profits are generated by 20% of customers, but in some industries even more extreme differences in customer profitability

distribution structure 33 12.1 Means of communication 33 12.2 Quality of the infrastructure 33 12.3 Local climate 34 PHASE II 13. Potential buyers analysis 34 13.1 Target group 34 13.2 Size of the target group 36 13.3 Geographical spread of the target group 36 13.4 Market size and growth 37 13.5 Product characteristics important 38 14. Competitive analyses 38 14.1 Local and foreign competitors 38 14.2 Do they offer similar products? 39 14.3 Do they serve similar products? 39 14.4 Positioning

1. U.E Market 2. Production II. Quantitative & Qualitative demand 1. Quantitative Aspects 2. Qualitative Aspects III. Competitive analysis 1. Pernod Ricard 2. Bacardi Martini 3. LVMH 4. Diageo IV. Intern Resources 1. Human Resources 2. Financial resources V. SWOT analysis 1. Strenghts 2. Weaknesses 3. Opportunities 4. Threats VI. Rémy Cointreau foresight VII. Recommandations