Competitive Analysis

Competitive Intelligence Be ahead of the competition. by Johannes Deltl What is it about? Do you have competitors breathing down your neck? Does your competitive intelligence run smoothly in the enterprise? How good are you compared to your competitors? Competition is getting more intense. Globalisation has finally arrived in every country of the world. It is crucial to know your own strengths and weaknesses as well as these of your „enemies.“ Companies that want to be “ahead of the competition“

Low level of Advertising Decentralized management Warehouse locations External analysis Main figures about the wholesales industry 120 billion $ in USA (2008) Growth 20% faster than retailing 1200 warehouse locations accross USA 4,000 products available vs 40,000 av. for competitors 3 main actors 2 2 2 150 2007008009010 0 PORTER analysis New Market Entrants High barriers to entry •Costco has high competitive advantage •Threat of new entrants is low •Costco has wide array of products at significant

Guillaume Bodiguel Student number: xxxxxxxxx Assignement 1: Case study report Subject: How Apple inc. manages information to gain a competitive advantage? Table of Contents 1. Introduction. 2. Apple History and use of the IS (Information System). 3. Business analysis and development. a. Business context and Porter’s 5 forces analysis. b. Theory and application to Apple Inc. online store. c. Recommendations / discussion 4. Conclusion. 5

4: Apple case study Table of content 1) What is Apple’s position in this industry and what are Apple’s competitive advantage? 3 a. SWOT’s analysis 3 b. The TOWS Matrix 5 c. Porter’s Five forces Model 6 d. The strategy clock by Bowman 7 e. Ansoff Matrix 7 f. Product life cycle 8 g. Porter’s value chain analysis 8 h. Conclusion 9 2) Describe Apple’s development over the years and highlight any key stages 10

factors such as what has happened in the past, the success or failure of existing companies and the business environment. Models allow decisions to be taken by an internal or external analysis of a company in its current situation. Some models help companies face competitors while others allow them to gain a competitive advantage. Thus, with models senior managers can analyze their internal and external environment and manage the future of the firm better. This leads us to ask two main questions: How

Contents Introduction 2 I. Tesco Environment Analysis 3 A. PESTEL Analysis: 3 1. Political and legal factors 3 2. Economical factors 3 3. Socio-cultural factors 3 4. Technological factors 4 5. Environmental factors 4 B. Porter’s Five Forces Analysis 5 1. Barriers to entry 5 2. The threat of substitutes 5 3. Competitive rivalry 6 4. The bargaining power of suppliers 6 5. The bargaining power of buyers 7 C. Opportunities and Threats

L’OREAL MARKETING ANALYSIS L’Oreal This is a detailed report about the giant French cosmetics firm: L’OREAL. This report identifies, describes and evaluates the organisation. 1. L’Oreal’s orientation 2. The competitive advantage of L’Oreal 3. The impact, positive and negative, of L’Oreal’s Marketing Mix 4. L’Oreal SWOT analysis References Makeup, cosmetics, hair care and facials, baby products: L’Oreal is a professional cosmetic products brand. This professional

Strategic Position  And  Economic Intelligence      Table of contents  Introduction ................................................................................................... 2  Part 1: External analysis. ................................................................................ 3 I. PESTEL ...................................................................................................... 3 ABCDEFPolitical Environment ................................................

Contents I. Introduction 3 II. Why Porter’s five forces analysis. 4 III. Porter’s five forces analysis 4 1. Bargaining power of customers. 5 2. Bargaining power of suppliers. 5 3. Threat of new entrants. 6 4. Threat of substitute products. 6 5. Competitive rivalry. 7 IV. Critical aspect. 9 V. Conclusion. 10 VI. References 11 VII. Bibliography 12 I. Introduction Tobacco has been well known and used worldwide for centuries. It is an old product which was

presenting the Value-Process Framework. The contribution of this framework is the integration of the different and separate perspectives of strategy into one consistent, holistic model. The framework can be used (1) to analyze the different levers of competitive advantage, (2) to develop consistent and integrated strategies that simultaneously take into account the internal and external perspectives of strategic decision making, and (3) to communicate these strategies to a wider audience. The Value-Process