Competitive Analysis

FREE DATA LABS PRESENTATION SUMMARY INTRODUCTION 1. 2. 3. 4. 5. ACTIVITY MARKET ANALYSIS (SWOT) COMPETITORS MARKET ANALYSIS FREE DATA LABS STRATEGY MIX MARKETING ANALYSIS (5P & 2I) 6. OUR OPINION & REQUEST Management du projet INTRODUCTION Free data Labs was founded in Milan in 1993 as a consultancy in data management, statistical analysis, data mining, business and marketing modeling. They developed their own proprietary Web Listening Platform and a unique set of Social Media Marketing

company do, which are its main activity and how they do face with its competitors? To know better about this company let’s learn more about this company such as about its history and its services in the first part, and in second part we will see its competitive advantages, its competitors around the world and its place in M/car. I - The firm (company) FedEx originally known as FDX Corporation is a logistic company founded by Fred Smith. It is based in USA with headquarters in Memphis Tennessee. The

Design/methodology/approach – Despite considerable attention, there is little evidence showing the current situation toward the development of purchasing functions within organisations. Through quantitative data collected from 151 UK purchasing executives, cluster analysis is used to uncover and characterize four purchasing function configurations. Findings – Four configurations, termed strategic, capable, celebrity, and undeveloped, were identified according to the characteristics they possess. Significant differences

2 2 Preference 5 3 Problem formulation 6 4 Swot-Analysis 7 5 The micro-environment 9 5.1 Suppliers 10 5.2 Distributors 10 5.3 Customers 11 5.4 Competitors 11 6 The macro-environment 12 7 The Porter Five Forces 13 7.1 Potential entrants 13 7.2 Buyers 14 7.3 Substitutes products 14 7.4 Suppliers 14 7.5 Intensity of rivalry among existing competitors 14 8 Diamond, the Competitive Advantage of Nation 15 8.1 Factor conditions 15

Summary Purpose and Mission……………………………………….P3 Analysis of Environment………………………………….P4 Strategy and Objectives…………………………………...P7 Tactical programs…………………………………………….P10 Budget, Performance Analysis and Implementation….P13 References and Citations…………………………………………P14 Purpose and mission Purpose: The main purpose of the launch of this product is to gain market share (increased turnover of the company). However, creating "Dosette" we intend to develop a new market segment lava

countries to internationalise.   II. Analysis of the Global Environment facing the business : To study the Global Environment facing the business, I have searched for the key trends of the enterprise in order to use it in the PEST analysis later. The key trends allow me to understand what is relevant for the enterprise and then develop those points in the PEST analysis. Key trend are useful to know the important point in the business environment. The PEST analysis is used to study the macro-environmental

University 2009-2010 Summary Introduction P.3 1. Background to the Company P.4 2. Marketing / Product Analysis P.6 a) Market trend P.6 b) Environmental Analysis P.6 1. PESTEL P.6 2. SWOT P.8 3. PORTER’S FIVE FORCES P.9 4. ANSOFF MATRIX P.10 5. BCG MATRIX P.10 c) Positioning P.11 3. Competitor Analysis P.12 a) Strategic segments of the automotive sector P.12 b) But what are the advantages of PSA? P.12

Ngoc-Ngan Presentation 11/03/2010 A8E83 ENTERING A FOREIGN MARKET 1. Why does company decide to enter a foreign market - Competition - Resources seeking: raw material, labour, etc. 2. Preparation - Financial position - PLEST analysis (Political, Legal, Economic, Socio-cutural and Technological factors) 3. How could company enter a foreign market? 1. Exporting 2. Joint Venture 3. Direct Investment 4. The case of EuroDisney 1. Why does company decide

Delhem Sofiane Assignment 1 4ESG1 Analysis of BNP Paribas From the outset it seems important to present BNP Paribas in a few words. Thus, with three principal activities namely retail banking in France and in international, bank financing and investment, and Asset Management and services with asset management activities. Today, with the AA rating, revalued in 2010 to AA-following a deterioration of asset quality in 2009, BNP Paribas has confirmed its position within the club

Summary Summary 1 I) MARKET ANALYSIS: 2 a) Demographic analysis 2 b) The market's needs. 3 c) Our Target. 6 d) SWOT Analysis: 6 II) COMPETITIVE ANALYSIS: 7 1) FNAC: 7 2) Itunes: 7 3) Virgin: 8 III) MARKETING PLAN: 9 1) Product. 9 2) Place: 9 3) Price: 10 4) Promotion: 10 IV) OPERATING PLAN: 11 V) MANAGEMENT PLAN: 11 VI) FINANCIAL PLAN 11 I) MARKET ANALYSIS: « Back to Black » develops a high-quality service for music