Competitive Analysis

“The online phone shop you can talk to” CONTENT PAGE INTRODUCTION P. 3 TASK A MARKET ENVIRONMENT ANALYSIS I- PESTEL ANALYSIS P. 4 II- Porter’s 5 Forces ANALYSIS P. 7 III- FONESHOP’S RESOURCES P. 9 IV- CRITICAL SUCCESS FACTORS P. 9 SUMMARY TASK A / SWOT ANALYSIS: - STRENGHTS/WEAKNESSES; P. 10 - OPPORTUNITIES/THREATS P. 11 TASK B STRATEGIC OPTION I- 1st STRATEGIC OPTION P.12 II- 2nd STARTEGIC OPTION P. 13 TASK C ACCEPTABILITY, FEASIBILITY

designed to meet the following learning outcomes: 1. Critically examine the dimensions of international marketing strategy theory and its application in context 2. Evaluate an organisations competitive positioning in the international environment, using both internal and external analysis 3. Identify and evaluate strategic international marketing options using accepted international theories and models Scenario You have been appointed as the Assistant Marketing Manager of Bionade

aims to offer the best quality and the most complete service for any of their product to any of their customer. This brand is associated in people’s mind as a sophisticated and innovative company with flagships products. II - Marketing/Product Analysis The need of the buyers is changing. Consumers are now looking for customized personal computers that can be taken anywhere and are moving away from the standard desktop computer. Need for mobility, consistent access and reliability are becoming

Artemiy Osipiyan 08023593 Finance and Investment management Ashleigh Logan 06007636 Business with Human Resource Management Overview Nokia is an international company that operates in the communication industry. However for this strategic analysis we will concentrate on the largest area of this industry that Nokia produces for the Telecommunications industry. Nokia’s main role is the manufacturing and sale of mobile phones. It is estimated that ‘1.6 billion mobile phones will be sold in 2008’

of transactions and regularly attend client and internal meetings, negotiations, and due diligence sessions. Job Title: Start date: Job Description: Responsibilities: Typically, intern work will include financial analysis, computer modeling, research, competitive analysis, development of client presentations, assistance in the execution of transactions, and drafting of memoranda for internal and external use. Interns will work on a wide range of transactions including acquisitions, divestitures

capabilities Efficiency hypothesis Five forces model New industrial organization SCP paradigm Value chain Issues in industrial Organization « Dynamic analysis of the production system through market structures, strategies of firms and their performances. » « IO studies production and market behaviours of firms, as well as competitive interactions between them» : all decisions of firm have make with interaction between the different firm. “Industrial organization is a field of economics

and efficient firm. We have based our conclusion on the use of the following model analysis: 1. Porter’s Five Force Analysis 2. SWOT 3. Contingency Corporate Strategy The first step of our analysis was to analyze the retail industry’s potential and challenges, as we wanted to know whether Edward Lampert’s decision to enter the retail market was a wise investment. Porter’s Five Force Analysis | |Potential Entrants

| | | | | |SWOT analysis in action | | |

| Michelin: Strategy of an organization | Strategy and competitive analysis The mission Michelin is a tyre manufacturer which is based in Clermont-Ferrand. It mission is provide tyres which can be used during a long period and which guarantee security of drivers when they use it. Michelin has a responsibility to advance how people and goods are transported across the globe. At the same time, Michelin has to be socially responsible. It must find ways to make its products more fuel efficient

well as preventing the stability and the coherence of an organization. In such a context, the question is: how can we optimize the work of an intercultural team by setting up adapted techniques of management? This is what we will see in our analysis. Indeed, we will present you the enterprise PROMETHEE which works with this intercultural style of management. PROBLEMATIC In this era of globalization, enterprises have to adapt to the labor market and its tendency. We want to show