Cultural studies

Walter Hixson, Parting the Curtain. Propaganda, Culture and Cold War, 1945-1961, New York, St. Martin’s Griffin, 1998 ; Frank Ninkovich, US Information Policy and Cultural Diplomacy, NY, Foreign Policy Association, 1996 ; Naima Prevots, Dance for Export : Cultural Diplomacy and the Cold War, Middletown, Wesley UP, 1998 ; Yale Richmond, Cultural Exchange and the Cold War : Raising the Iron Curtain, University Park, Pennsylvania UP, 2003 ; Christopher Simpson, Universities and Empire. Money and Politics

41 D. Myth and Mystery................................................................................................................. 42 Chapter 2 : Context and reception of the product Marilyn Monroe ................................ 44 I. Cultural and ideological context A. Culture 1) Stars and stardom from the 1940s to 1960s ............................................................... 45 2) Television and its impact on cinema industry, ally or foe? ....................................

Management Context Properties of Units Creation Properties of The Relationships between Units Properties of Knowledge Knowledge Management Outcomes Retention Transfer Because many studies in the special issue analyze more than one outcome and more than one contextual variable, we do not place studies in the cells of Figure 1. Rather we discuss relevant findings from each study as we elaborate the framework. The framework can be used to identify points of integration across different traditions

collective relationships in organizations. To optimize these cross cultural interactions at work, what is the practice we can deal with ? This is the emphasis of our research, that we sum up next : 1. what are the cultural referents the “communicating man” refers to ? 2. How to underline the critical referents in the cross cultural interaction ? 3. Which methods to improve the interindividual and interorganizational meeting in cross cultural situation ? We illustrate our viewpoint by declining some extracts

DIVERSImètre * * V. Bibliographie Articles Adler, Nancy. (2002). International Dimensions of Organizational Behavior, Kent Publishing Company. 399p. Adler, Nancy. (1983). Typology of Management Studies Involving Culture, Journal of International Business Studies, Vol. 14, No. 2, pp. 29-47. Adler, Nancy. (1983). Organizational Development in a Multicultural Environment, Journal of Applied Behavioral Science, pp. 19-349. Audet, M. (2007). Les mythes du choc des générations

108 109 111 111 111 111 viii Demographic Segmentation Age and Gender Ethnicity Income Family Stage Religion Psychographic Segmentation VALS Model Gallup Tourism Model Social Class Geographic Segmentation Targeting Cultural Tourists Benefits Desired by Cultural Tourists Cultural Tourists and Services Summary Segmentation Worksheet References 6 Tourist Purchase Behavior Table of Contents 113 114 114 115 115 116 116 117 118 119 120 121 122 123 124 126 127 Buyer Decision Process Need Recognition

1992, Le Cinéma déchaîné, mutation d'une industrie, Paris, CNRS. FLITTERMAN-LEWIS Sandy, 1996, To Desire Differently, Feminism and the French Cinema, New York, Columbia University Press. GLEDHILL Christine (ed.), 1987, Home is Where the Heart is : Studies in Melodrama and the Woman's Film, Londres, British Film Institute. HYUSSEN Andreas, 1980, After the Great Divide  : Modernism, Mass Culture, Postmodernism, Bloomington, Indiana University Press. ORY Pascal, 1985, L'Anarchisme de droite, ou du mépris

Branding Destination Branding 2.3.1 Successful destination branding strategies 2.3.2 Destination brand name 2.3.3 The development of the destination brand 2.3.4 Tourism event branding Emotional branding Brand image 2.5.1 Overview of destination image studies 2.5.1.1 Visual imagery 2.5.1.2 Vocal imagery 2.5.1.3 Personal and literary imagery Film induced destination branding 2.6.1 The integration of film induced tourism and destination branding 2.6.2 Destination name change 2.6.3 Successful film induced

characters of the leader. It is a way of generalizing the leadership, but within the universalism of the literature. The following arguments of this text will be: - an attempt to define the nature of an organizational critic, - a short analysis of the cultural relativism to remind how far an archetypical production of a national culture can be understood (or not) in universal dimensions, - an approach of the three notions of ‘figure’, ‘person’ and ‘portrait’, - an analysis of the characteristics in common

diabolise le capitalisme. Bibliographie: – GUILLOT, Gilles. Luxe, art et rentabilité: Espaces commerciaux ou commercialisation de l'espace public, l'exemple de Louis Vuitton à Taiwan.Transtext (e) s Transcultures 跨文本跨文化. Journal of Global Cultural Studies, 2012, no 7. – DE FERRIÈRE LE VAYER, Marc. Des métiers d'art à l'industrie du luxe en France ou la victoire du marketing sur la création. Entreprises et histoire, 2007, no 1, p. 157-176. – ANTOINE, Jean-Philippe. Gabriel Tarde: luxe