Current TV

25 4) Message 25 5) Media 25 E- Distribution strategy 25 Conclusion 26 Executive Summary We’ve been asked to build a marketing plan for a company we had chosen. A marketing plan usually contains 3 parts: - Analysis of the current situation - Objectives to reach to resolve the critical issues - Recommendations for changes It’s this methodology we’ve applied here, trying first to understand the whole situation of DANONE both in an internal and external way. This analysis

developed without the homeownership restraint, like Spain or the USA, are currently in big trouble. Moreover, the number of job losses is very important. It is about 300 000 jobs in France and nearly 3 000 000 in the USA. Unemployment is rising. The current treads leads to 9.1% in September 2009; it means an increase of over 20% of the number of unemployed since the beginning of the last year. The purchase power decreases, despite an inflation rate close to zero, because of rising unemployment and

past. Today, in 2010, it is everywhere. According to many governmental studies, lack respect is more common for young people and less for the mature. For several years, the education of young people is the biggest cause of their bad behaviour to the current population. Today, the world is more appropriate for everybody to discover bad things more rapidly than before. In others words, gangs, drugs, alcohol, party are very accessible for the youngest person. Also, parents are not strict as before, they

communications électroniques tout en ayant une infrastructure stable, maintenable, rentable et hyper performante. Cette recherche de performances amène a élaboré des réseaux de plus en plus complexes, permettant d’offrir des services divers ( VoIP, IP TV, MPLS, VPN etc.) souvent a travers une même infrastructure. La mise en place d’une telle infrastructure (configuration, trafic engineering, maintenabilité, haute disponibilité, qualité de service, résilience) s’avère longue, compliquée et dispendieuse

due to strong investment which creates a barrier to entry. But this strong investment also creates a barrier to exit, if demand falls Disney can’t leave the area easily. At the price, Disney offers new tariff packages varied and adapted to the current economic context, offers all-inclusive to facilitate the arrival of customers. Disney stands out from other competitors in its sector by focusing its advertising on the values of the Disney family, magic, and the importance of dreams which made

work placements. 27f. The text makes fun of some methods used by recruiters. 28. This document focuses on a project for a new legislation 29. The document raises the question of relocation to Far East countries. 30. The article analyzes the current trend in the consumption of British households 30b. This article tackles the issue of outsourcing. 30c. The text can be divided into 3 parts. 30d. The document is composed of 4 parts. 30e. Firstly … Secondly … Then … Finally … 31. The journalist

potentially profitable investment opportunities that can be translated into a set of capital expenditure proposals Capital Budgeting Capital expenditure proposals will, normally, be related to the following objectives: 1.Replacement to maintain current productive capacity) 2.Replacement to reduce cost, or introduce technological innovations 3.Expansion of productive capacity 4.Expansion into new products or markets 5.Safety/environment Capital Budgeting Decision Rules The corporation’s capital

choice to operate, we will create a matrix summarized the situation. China: macroeconomic indicators | 2007 | 2008 | 2009 | 2010 | Economic growth (%) | 14.2 | 9.6 | 9.1 | 10.5 | Public sector balance (%GDP) | 0.6 | -0.4 | -2.8 | -3.3 | Current account balance (%GDP) | 11.0 | 9.4 | 6 | 4.9 | Foreign debt (%GDP) | 11.1 | 8.3 | 8.1 | 7.9 | Foreign exchange reserves (in months of imports) | 17.3 | 19 | 29.9 | 22.8 | Strengths: * External accounts buoyed by industrial competitiveness

|en % | |  |2002 |2003 |2004 |2005 |2006 |2007 |2008 | |TV, Hi-Fi, video, photo |10,3 |10,1 |10,4 |10,8 |11,3 |11,5 |11,1 | |Computers |6,9 |6,8 |7,1 |7,4 |7,7

ecology. In the media area, they try to be present on different backgrounds, on internet, in the press, and we can see the brand in a French tv mag called “100% mag”. Internet is a good marketing strategy because they can make them famous in the whole world and sell shoes at the world scale. Plus, they try to be “every where” on the internet, on TV, on news papers, fashion magazines, fashion show (who’s next). And as we said earlier, they target the youth and consequently fit their strategies