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largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country profiles complements our premium products, providing top-level information on 10,000 companies

Jacqueline Ip 17/12/2009 IPJ09151158 Strategic Management – BUS3110-0910 THE ICE CREAM INDUSTRY Tutor: Tom Murtagh Contents page INTRODUCTION 3 1) The threat of new entrants 5 2) Bargaining power of customer 7 3) Bargaining power of supplier 9 4) The threat of substitute 12 5) The threat of rivalry 13 6) Summary 14 Porter’s model limitations 15 Conclusion 21 References 22 * * INTRODUCTION This paper

accounts, to  vérifier, apurer les comptes auditor  un commissaire aux comptes automatic debiting (transfer)  prélèvement automatique automatic teller machine (ATM)  guichet (bancaire) automatique B bailiff  un huissier balance  un solde balance sheet  le bilan ban, to  interdire bank, merchant  une banque d'affaires bank, overseas  une banque d'outremer bankrupt une faillite bankrupt, to go  faire faillite bankruptcy  la faillite bankruptcy, to file

RESTAURANT”dedication to sustainable development. Additionally, the restaurant procures local foods when possible, reducing their dependence on fossil fuels used for transportation. Services “NAME OF OUR RESTAURANT”offers REIMS a trendy, fun place to have great food in a social environment. Chef Geraldo LEUSHIRENO has a large repertoire of ethnic ingredients and recipes. “NAME OF OUR RESTAURANT” forecasts that the majority of purchases will be from the chef's recommendations. Ethnic recipes will be used to provide

Listen & Act approach. They established a web listening platform as the benchmark for marketing managers across Europe who need a strategic overview of what consumers are saying about their brand, how the brand compares with competitive products, and to what extent consumers are recommending the brand. 2. MARKET ANALYSIS SWOT ANALYSIS Strength Weakness -Free Data labs activity is not diversifying: - Free data is pioneers in social data specialization in Social Media Marketing - Social Media Marketing

Guardian for the position of director’s assistant sparked my interest. The job of director’s assistant in your firm is the opportunity that I have been hoping to find. Last June, I obtained a diploma of Management Assistance in France, and then I passed advanced certifications in English and Chinese. I would define myself as very highly motivated to work in your company. I like team working, I am open-minded, and rejoice with a career prospect abroad with your firm. As demanded in your advertisement

goods, utensils and coffee machines. Original positioning: Go to Starbucks does not meet the same logic that going to a traditional cafe. The particular environment and the recipes give the brand a unique positioning The products : starbuck offers a wide range of products. Indeed, a wide selection of coffee is offered to customers but also in the selection of milk [pic] Starbucks specializes in coffee, and has so far refused to do the whole food, so a range of tasting very limited (only a few

ci-dessous. Ils sont suivis cipar les prévisions de Boeing pour la même période. April 2010 15 5 April 2010 16 April 2010 17 April 2010 18 6 Air travel remains a strong growth market Data source: airbus people/ customer affairs / recent external presentation April 2010 19 Agenda • LE MARCHE DU TRANSPORT AERIEN • LE MARCHE DES AVIONS CIVILS VU PAR AIRBUS • LE MARCHE DES AVIONS CIVILS VU PAR BOEING • LE POSITIONNEMENT CONCURRENTIEL • LES STRATEGIES

marketing people Competition Customers Sales force 4 price 5 products Unit 2 2.1 Product: accessibility, customer needs, objects Prices: affordability, cost to user, objectives Place: accessibility, convenience, organization Promotion: awareness, communication, operations 2.2 1 customers 2.3 1 socially acceptable 2 high quality 3 price 4 afford 5 convenient 6 revenue objectives 3 meet 2 identified 4 promotional 5 awareness 1 2.4 1 we must attract attention to the product 2 people will become