Diagnostic Export Sur Le Chocolat

they will increase in attractiveness as a successful form of tourism (Corlett 1998: 127). Film can also be used to direct attention towards geographical areas or draw attention to lesser known destinations. France, for instance, uses the film Chocolat (2000) to draw attention to Burgundy and Charlotte Gray (2001) to the Aveyron and Lot Valley. Films can make destinations popular, that might otherwise struggle to find any other viable reason to develop a tourist industry. When the film has been