EMac

preference and choice activity, International Journal of Retail and Distribution Management, 23, 4-12. Busch J. et Faure C. (2007), Effects of product-level Iinnovation on family brand perceptions, in Proceedings of the European Marketing Academy (EMAC). Reykjavik, Iceland. Chernev A. (2006), Decision focus and consumer choice among assortments, Journal of Consumer Research, 33, 1, 50-59. Childers T.L. (1986): Assesment of psychometrics properties of an opinion leadership scale, Journal of Marketing

psychology», Madison, WI: Brown & Benchmark. FERRAND A., BOUZDINE-CHAMEEVA T., CHANAVAT N. et VALETTE-FLORENCE P. (2006), «Consumer brand association networks: analysing the structure of brand associations using causal mapping», Proceedings of the EMAC, Greece, 2006. FRANZOSI R. (2004), «From Words to Numbers: Narrative, Data, and Social Science», New York: Cambridge University Press. GLENBERG A.M., (1997), «What Memory Is For», Behavioral and Brain Sciences, vol. 20, n°1, pp.1–55 GLENBERG A.M.,

preference and choice activity, International Journal of Retail and Distribution Management, 23, 4-12. Busch J. et Faure C. (2007), Effects of product-level Iinnovation on family brand perceptions, in Proceedings of the European Marketing Academy (EMAC). Reykjavik, Iceland. Chernev A. (2006), Decision focus and consumer choice among assortments, Journal of Consumer Research, 33, 1, 50-59. Childers T.L. (1986): Assesment of psychometrics properties of an opinion leadership scale, Journal of Marketing

To the CONSUMER BEHAVIOUR TRACK BEGINNER stage of dissertation EMAC Doctoral Colloquium, Athens, 2006 The Impact of Consumer Ethnocentrism, Consumer Cosmopolitanism and National Identity on Country Image, Product Image and Consumers’ Purchase Intentions Katharina Petra Roth Department of International Marketing University of Vienna Brünnerstr. 72, A-1210 Vienna Email: katharina.roth@univie.ac.at Tel (Fax): +43-1-4277-38040 (38034) Keywords: Country Image, Product Image, Consumer Ethnocentrism

Tout-en-un • Bleu & Blanc • Power Mac G4 • Cube • G5 | iMac | iMac G3 • G4 • G5 • iMac Intel | iBook | Palourde • Blanc | MacBook | MacBook • MacBook Air • MacBook Pro | Divers | Macintosh XL • Macintosh Portable • Macintosh TV • TAM • eMac • Mac mini • Xserve • Mac Pro | [Dérouler] v · d · mPrincipales entreprises des TIC | Téléphonie mobile | ASUS • E-TEN • HTC • LG • Motorola • Nokia • Palm • Qualcomm • RIM • Sagem • Samsung • Sony Ericsson • ST-Ericsson | Conglomérats | HCL

(1994), « Determinants of long-term orientation in buyer-seller relationships », Journal of Marketing, 58, 2, 1-19. Grönroos C. (1989), « A relationship approach to marketing services: Some implications », in Marketing Thought and Practice in the 1990s, EMAC, Eds Avlonistis et al., 1, 497-511. 12 Les approches de la relation client : évolution et nature Atelier 3 : Personnalisation et Orientation Client Grönroos C. (2000), « The relationship marketing process: Interaction, communication, dialogue

gratuitement.   RMS   s'insurge  contre cela, et quitte le MIT. Il   souhaite   développer   un   système  d'exploitation   basé   sur   Unix,   mais  totalement libre (il est l'auteur du fameux  30/176 patr_and@yahoo.fr Un nouveau Monde éditeur   Emac,   du   compilateur   GCC...).  Après   avoir   publié   le   Manifeste   GNU   en  1985,   il   crée   la   F.S.F.   (Free   Software  Foundation),   pour   s'assurer   la   logistique  nécessaire,   et   avoir   un   cadre   juridique  légal pour promouvoir l'étique

innovativeness on performance. Journal of Product Innovation Management, 8(4): 240–51. Langerak, F., & Commandeur, H. R. 1998 The influence of market orientation on competitive superiority and performance of industrial business. Proceedings 27th EMAC Conference, Stockholm, 3: 91-105. Montoya Weiss, M. M., & Calantone R. 1994. Determinants of New Product Performance: A Review and Meta- Analysis. Journal of Product Innovation Management, 11:399-417. Pavitt, K., 1984. Sectoral patterns of

framework. Journal of the academy of marketing science, 22(2), 99-113. 13 Durif, F., Graf, R., Ricard, L. (2009). twenty five years after Berry, where does relathionship marketing stand ?. Actes de la 38 ème conférence de l’european marketing academy (EMAC). Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. The Journal of marketing, 11-27. Egan, J. (2003). Back to the future: divergence in relationship marketing research. Marketing Theory, 3(1), 145-157. Fournier

rapprochent l’ANEP d’un grand nombre d’annonceurs pour leur garantir des prestations efficaces et performantes. Le matériel dont dispose l’ANEP/CS est spécifique à la conception et la production de supports de Communication : • 12 Macintosh (G4, G5, EMAC, MAC pro, Power MAC). • 02 appareils photos professionnels. • 03 imprimantes Laser (A4-A3). • 02 imprimantes grandes laizes à solvant. • 02 stations HP pour la conception 3D/2D. • 01 chaine de prépresse. • 01 tablette graphique. • 03 station de montage