Elasticity

Vol. 22, Iss. 1, January-February, pp. 8-31. TELLIS Gerard J. (1986), « Beyond the Many Faces of Price : an Integration of Pricing Strategies », Journal of Marketing, Vol. 50, Iss. 4, October, pp. 146-160. TELLIS Gerard J. (1988), « The Price Elasticity of Selective Demand : a Meta-analysis of Econometric Models of Sales », Journal of Marketing Research, Vol. 25, Iss. 4, November, pp. 331-341. 15 LA COMMUNICATION N ous avons vu dans le premier chapitre de cet ouvrage que le marketing

la santé, Paris : CREDES, N° 52, juin 2002 (www.credes.fr). DREW P. et alii, Pupillary Response To Chromatic Flicker, Experimental Brain Research, vol. 136 (2), January 2001, p 256-262. DRÈZE, X., S.J. HOCH & M.E. PURK, Shelf Management and Space Elasticity, Journal of Retailing, vol. 70 (4), 1994, p 301-326. DROULERS O., Le packaging et le médicament, Thèse de doctorat en médecine, soutenue le 10 juin 1987, Faculté de Médecine, Université de Rennes 1 (thèse non publiée). 598 DROULERS O. & ROULLET

before the doctor undertakes to dispel it by a counter-irritant, — perhaps by a blister, by the application of caustic or croton oil, or by a surgical operation. Again, giving another direction to faith, the physician prescribes drugs, until the elasticity of mortal thought haply causes a 21 vigorous reaction upon itself, and reproduces a picture of healthy and harmonious formations. 24 27 A patient's belief is more or less moulded and formed by his doctor's belief in the case, even