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for his great welcome in his company and for his piece of advice. A special thank to Maryline Thomas who taught me all her experience and who came with me during all these days with patience and pedagogy. Finally, I thank all the employees for their good advice they provide me during these weeks. SUMMARY The analysis of the offer of AREMA Hydraulique…………………………………………1 Acknowledgements …………………………………………………………………………...2 Introduction …………………………………………………………………………………..4

were ladies, and do not want to receive visits from other merchants of girls; they needed quality people for their company. They went every day to the ball, to comedy, to walk, and laughed at their youngest, which employed most of his time reading good books. As we knew that these girls were very rich, several large merchants demanded the marriage; but the two eldest answered, they never marry, unless they found a duke, or at least, an earl. Beautiful, (as I told you it was the name of the younger)

finished the questionnaire ! Thank you ) If yes, how did you first hear about Nespresso ? o Internet o Adrvertising o Somebody told you about o Other Have you ever drink a Nespresso cofee ? o Yes o No How o o o o o did you find it ? Disgusting Normal Good Very good Best coffee you ve ever drunk - - - 5/29 IFM University 2007 Nespresso s consumer behavior - Do you have a Nespresso machine ? o Yes o No If Not - Why o o o o o o ? Price Nespresso s image Concept Taste The adv

Honkin’ Ideas Hitting on every cylinder 174 CHAPTER 9 “Toto, I Have a Feeling We’re Not in McCann-Erickson Anymore.” Working out past the edge 198 CHAPTER 10 Only the Good Die Young The enemies of advertising 206 CHAPTER 11 Pecked to Death by Ducks Presenting and protecting your work 236 CHAPTER 12 A Good Book or a Crowbar Some thoughts on getting into the business 270 CHAPTER 13 Making Shoes versus Making Shoe Commercials Is this a great business or what? 296 SUGGESTED READING

The kite runner. Phone call from Rahim Khan. R: Amir Jan. A:Rahim Khan? R: it's kind of you to remember. I have missed you, Amir Jan. A: it's good to hear your voice. R: you should come home. A: home? (sighing) I don't know if now's such a good time. R: it's a very bad time, but you should come. There's a way to be good again, Amir. Back in time. Amir and Hassan. A: what are you doing here? H: come and sit Amir. A: you're wasting time here. The kite went the other way. H: it will

  I  SWEAR  I‘VE  TOLD  YOU  EVERYTHING  I  KNOW!   I  WANT  TO  SPEAK  WITH  MY  LAWYER.   YOU  HAVE  NO  EVIDENCE  WHATSOEVER.     4.  Good  cop/  bad  cop.     Un  groupe  de  4  élèves.     Tirez   au   sort   votre   rôle   (GOOD   COP,   BAD   COP,   SUSPECT,   DEAF   PERSON)   et   ne   dites   pas   aux   autres   quel  rôle  vous  devez  jouer.     Jouez  la  scène

Correct what‟s wrong CONDUCTING A MEETING Keep a meeting in order Keep a meeting in track Come back to a topic Postpone an issue Focus on the main issue Give instructions – start Give instructions – continue Give instructions – finish GOOD & BAD NEWS Introduce good news Introduce bad news formally Introduce bad news informally Express condolence COMPLAINTS & CERTAINTY Complain strongly Complain less strongly Reply to complaint 100 Ways to Say It in Business English Copyright by Andrew D. Miles

know you drive me up the wall The way you make good for all the nasty tricks you pull Seems like we're makin' up more than we're makin' love And it always seems you've got something on your mind Other than me Girl, you gotta change your crazy ways - you hear me Say you're leavin' on the seven thirty train And that you're heading out to hollywood Girl, you've been givin' me that line so many times It kinda gets that feelin' bad looks good That kinda lovin' turns a man to a slave That

management, a good liquidity management (current assets and liabilities) plays an important role. If any given company does not manage its liquidity position well, its current assets may not meet its current liabilities. In this situation, this same company would have to look for external financing due to having issues with paying its short-term debts. According to Jose and Lancaster “ firms with glowing long term prospects and healthy bottom lines do not remain solvent without good liquidity management

Advertising is part of our world. It’s a formidable weapon that people, businesses, ans countries can exploit – for good or evil. It’s also a powerful mirror that reflects our values, aspirations, and fears. Advertising messages influence our preferences for movie and musical heroes, the latest fashions in clothing, food, decorating choices, and even the physical features that we find attractive or ugly in men and women Publicité fait partie de notre monde. Ce est une arme redoutable que les gens