Head & Shoulders

image ne trouvaient pas de shampooing efficace contre les pellicules. La marque mondiale « Head & Shoulders » fut introduite avec un énorme succès. Elle a été, avec beaucoup d’autres, ambassadrice de l’image de produits américains efficaces et de bonne qualité. Les savons à la marque « Dove », les lessives comme « Ariel », des couches-culottes comme « Pampers », etc., ont accompagné « Head & Shoulder. P & G décline toujours la même stratégie, des marques fortes autour de produits piliers. Une

knees and a blue sweater. His feet were bare and covered with all sorts of mud. His face perspired and his great soft blue eyes were popping out of his head with fright. He knew his mother would be angry. At last he reached the door and, holding down his head, he entered the kitchen. The mother immediately jumped up and seized him by the shoulder. The boy screamed, dropped his satchel and his cap and clung to her apron. The mother raised the rod to strike, but when she looked down at the little

way of the mirror and the windows.” I did so, not at first aware of his intention. But when I saw him lift the book, I instinctively started aside with a cry of alarm. Not soon enough, however. The volume was flung, hit me, and I fell, striking my head against the door and cutting it. The cut bled, the pain was sharp: my terror had passed its climax; other feelings succeeded. “Wicked and cruel boy! ” I said. “You are like a murderer – you are like a slave driver – you are like the Roman emperors

the Ipad! I think that’s the best revolution we’ve ever had in our world! I’ve got also one in my house! In fact, you probably know that Tomas, your Child, is a low achiever student. He’s got a lot of difficulties at school and need some help. You should ask me how an Ipad could help your son, and I’ll try to explain you. Okay, I’ve a young uncle, who’s working in Martin’s shop ( the best new and creative technologies). I’m not trying to sell you an Ipad and make business, no, that’s just we could

with the improvement of the company performances in our day's business environments, where the product and economic life cycles are shortened (Hamel, 2000), and where the future profits which outlook of existing activities are undecided and companies should constantly look for new opportunities (Wiklund & Shepherd, 2005). A lot of studies show the results that businesses with a more entrepreneurial orientation perform better. That is what I am going to show you in this report. This study will highlight

the characters and the objects reminding Sade of her beloved ones and of her life in Lagos / Mixed feelings of joy and pain • Jenny had been one of the first characters to remind Sade of her Lagos. She looked like her Iyawo, the female ebony head she had to leave on her desk when leaving hastily her home with Uncle Tunde. This is why she nicknamed her Jenny-Iyawo. • Then, Mrs Appiah who strongly reminds Sade of Mama Buki (her mother’s sister) and Sade alludes to the resemblance many

mondial de la lessive. Gillette: n°1 mondial des rasoirs. Pampers: n°1 mondial des couches-culottes. (2004) Procter & Gamble vend 30% des lessives achetées aux Etats-Unis. (2003) 5. Rayon d'activité Produits de beauté (33,8%) : Pantene, Head & Shoulders, Produits d'entretien (26,5%) : Ariel, Dash, Tide, Mr Propre, Febreze, Bonux, Ace Produits d'hygiène (20,7%) : Always, Tampax, Pampers... Produits de santé (13,5%) : Crest, Fixodent… Cafés et snacks (5,5%) : Folgers, Millstone et Pringles

positionnements déterminent généralement le circuit de distribution choisi par la marque. IV. La concurrence : On trouve en vente directe (épicerie, petit magasins): - Colgate Palmolive avec CADUM. - Procter and Gamble avec Prêt plus, Pantène et Head& Shoulders/ - Unilever avec Sunsilk et Dove et dernièrement Clear. A ses marques, s’ajoutent : - L’Oréal avec Elsève sous la marque (L’Oréal Paris), Fructis et Ultra- doux sous la marque (Garnier) et Jacques Dessange et Jean Louis David (acquis récemment)

2,5 = bad Of the total weight score superior to 2,5 = good 3. Defining the marketing objectives The 5 keys objectives: A. the profit level B. the sale growth C. the market share D. the degree of risks E. the resource commitment They should not be defined to broadly, or too narrowly 4. Defining the opportunities of foreign markets The various steps in market screening process List of countries to be examined Let of variable for initial screening Initial “skimming” process List

produit mais la marque, le label, l’étiquette, la norme. Elsève est le produit phare de la marque L’Oréal paris. En effet, la gamme est leader dans plusieurs pays. En France, par exemple, elsève détient 16,3% des parts de marché contre 11,1% pour head&shoulders, son challenger. Cette gamme sert à assurer la rentabilité de l’entreprise et la maîtrise de son marché dans tous les pays où elle s’implante. Ainsi, elsève devient Elvital en Allemagne, et Elvive en Amérique latine et aux Etats-Unis.IV – 1)