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soon: The sales figures may be lower than those that were anticipated, the allocation of expenditure may change, the exogenous elements may interfere (such as the rise in price of raw materials at that time…). Consequence: the structure of the review may be seriously modified and the continuation of the activity may be challenged. Therefore, it is essential for the Spa Manager to be aware about her activity perfectly and on a daily basis. In other words, she will not be satisfied by her "feeling"

a big hit in online music retailing with iTunes and then a follow up with the iPod. Can Apple sustain its advantage against all of the current and future competitors that are likely to contend for this market? This is a flexible case in that it can be used to examine the external environment or evaluate internal capabilities. This case is in some ways about two very complementary industry segments: music downloads and portably music devices. Apple dominates the paid portion of the first and has 90

a glimpse II) A Scottish success…worldwide? A) Origins of a success B) Communication campaigns C) Irn Bru vs Inca cola III) IRN BRU outside the UK? Facts and comments. A) Irn Bru outside the UK B) Irn Bru in Russia: a wise choice? To be repeated? I) From the XIX century to now on, a Scottish institution. A) A bit of History (Story telling) The BARR Factories in the 1870s: IRN BRU Belongs the BARR Company, a very famous firm, settled in 1875. BARR’s products were l “aerated waters”

Gattaca is a disturbing movie because it presents us with a futuristic society where nothing is left to chance and everything is calculated. In the beginning of the movie we see the principal character Vincent rubbing himself, which is assumed to be an attempt to eliminate any tracks or traces of DNA. We are introduced to the Gattaca Company by a voice over in the language of esperanto. It is in fact a center for studies and space research. To enter Gattaca, DNA and urine tests are required to

INTRODUCTION Competition law (“antitrust”) DEFINITION Competition : It is the situation where a person or an enterprise is compared to others in the same market (offers same kind of service/products, at equivalent prices). The word “competition” can be applied for production or commercial activities, services, even if those activities have a civil character. In order to realise profit and to improve their situation competitors use several means but this is not only up to them because there are some

narrow-minded sincere self-confident courageous fearful cautious reckless reliable, trustworthy hard-working lazy energetic, busy idle proud of oneself conceited nasty intelligent, clever good at gifted, bright careful to get along with to be on friendly terms with to fancy / be attracted to to miss to fall in love with to hug sby to take a dislike to sby to quarrel with to have an argument with to envy to share to rely on sby to depend on to side with to back sby up to protect sby (from) to ask sby sthg to

underlined words in English in your own words : 1: to be dependent on something (for support) 2: a trend is something that many people do at a given time 3: be against someone and have the same common goal 4: to forbid something 5: the way to determine how much knowledge has been acquired (exams) 6: what is taught, at school or at university 7: to stop working towards the end of one’s life 8: something that is compulsory must be done, it’s obligatory 9: it means that something

settings. When some errors have occurred to the operating system in use. When the operating system is affected by virus, and is not be able to work normally. Please be noticed that it is always recommended to read this manual carefully before proceeding the System Recovery Function. Precautions for Using the System Recovery Function The following precautions should be observed before proceeding the System Recovery Function: 1. If your hard drive and system encountered non-recoverable problems, please

From an external perspective, the brand will be perceived and interpreted by the customer: how it impacts upon the customer, motivates them, fulfils them and actually achieves some purpose for them. Time based is something of a radical component in branding. How long is a piece of string, some might say, but it is indeed an important factor. It may appear that some brands, such as Ford for example, might go on into perpetuity. However, this would be a complacent and dangerous strategy to follow

sound: avoir l’air. To pretend: faire genre. To pretend = faire genre To lack = manquer de (ex : he doesn’t lack self-confidence) To lack: manquer de . He doesn’t lack self-confidence. To devote one’s time doing something = passer son temps à To be toned down = être édulcoré (ex : a toned down archetype) A state of mind = un état d’esprit A state of mind: un état d’esprit. In depth = en détails In depth : en détails. A typical feature = une caractéristique typique A typical feature : une